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Navigating from programme loyalty to company loyalty
IIMB Management Review, 2018 Loyalty programmes build attitudinal loyalty towards the loyalty programme, but not necessarily towards the company brand. This research answers the question, “How do customers navigate from programme loyalty to company loyalty?” by uncovering three ...
Seema Gupta, Tanvi Gupta, G. Shainesh
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Frontiers in Psychology, 2022 Loyalty has always been a hot topic in the field of organizational behavior, which is of great significance to the operation and management of organizations. Extant studies have found that leadership can have a great impact on loyalty.
Honglie Zhang, Linshen Du, Zhou Jiang
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PENGARUH KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (Studi Pada Pelanggan Kosmetik Make Over Malang) [PDF]
, 2023 This research aims to describe product quality, customer loyalty and customer satisfaction, product quality influences customer loyalty, product quality influences customer satisfaction, customer satisfaction influences customer loyalty and product
Marziana, Nur Bella
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Emerging Trends and Knowledge Domains of B2B Loyalty: A Scientometric Analysis [PDF]
مدیریت بازرگانی, 2023 ObjectiveIn today's rapidly changing business environment, finding new customers is becoming increasingly difficult. As a result, companies are placing a strong emphasis on retaining their current customers.
Seyed Javad Mohammadi +3 more
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Behavioral Sciences, 2023 Smartphones have become increasingly essential in people’s daily lives. Studying the enablers that influence students’ smartphone buying intentions can inform technology-enhanced learning development, whereas research on brand loyalty and experience is ...
Meng Na +5 more
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AFEBI Management and Business Review, 2016 study investigates how brand affection, loyalty programs, and brand trust determine the loyalty in airways industry. We examined the influence of brand trust and brand affection on loyalty in airlines services.
Jojor Marintan Silalahi +2 more
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Flexible Loyalties: How Malleable Are Bicultural Loyalties? [PDF]
Frontiers in Psychology, 2016 Biculturals are individuals who are acculturated in two cultures and have dual identities. Due to this, many early discussions on biculturalism argued that biculturals may have divided loyalties between their two cultural backgrounds and the identities derived from these backgrounds.
Chiou, Andy Y., Mercado, Brittany K.
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Jurnal Aplikasi Manajemen, 2022 The study investigates the iGen customer loyalty model that is affected by service quality, culture, loyalty program, and trust through customer satisfaction. Following the conceptual model, an inclusive set of hypotheses have been developed.
Syahmardi Yacob +2 more
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The role of effective communication and trustworthiness in determining guests’ loyalty [PDF]
, 2018 The file attached to this record is the author's final peer reviewed version. The Publisher's final version can be found by following the DOI link.This study investigates the role of trustworthiness and effective communication in the development of ...
Fazal-e-Hasan, Syed Muhammad +4 more
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Mechanics of engendering customer loyalty: A conceptual framework
IIMB Management Review, 2018 This article attempts a qualitative review of the concept of customer loyalty and companies' need to comprehend the character of customer loyalty in order to find a sound fit between their customer loyalty schemes and the prevailing nature of loyalty ...
Medha Srivastava, Alok Kr. Rai
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