Results 11 to 20 of about 8,654 (267)
Consumer loyalty programs: impact of different modalities
Dyna, 2019 The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main ...
Ricardo Zanchett, Edson Pacheco Paladini
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Loyalty Programs Effectiveness [PDF]
Foundations of Management, 2011 Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program ...
Katarzyna Szczepańska, Patryk Gawron
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Privacy-Preserving Loyalty Programs [PDF]
, 2015 Presented at the 9th DPM International Workshop on Data Privacy Management (DPM 2014, held on Sep. 10, 2014).
Blanco-Justicia, Alberto +1 more
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Frontiers in Psychology, 2022 Customers’ declining receptivity to conventional marketing tools has been a challenge for convenience stores. To overcome this, retailers are turning to social media as a new, potent marketing tool for creating business prospects and encouraging direct ...
Xiaoyu Xu, Zhineng Hu
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS BERINFAQ
Jurnal Bina Ummat, 2018 Objective: This research aims to analyze what factors influence the loyalty of giving infaq members Infaq Da'wah Club and what factors are most dominant among these factors.
AGUS SAMSONO
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Motivation and consumer behaviour in the context of loyalty programs
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012 The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the ...
Klára Mrkosová +2 more
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Gadjah Mada International Journal of Business, 2007 Investigations to determine whether program perceived value could influence program satisfaction, program card loyalty and store loyalty are critical to elucidate the roles and significance of the constructs and advancing management practice. Accordingly,
Nor Asiah Omar +2 more
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Malaysian E Commerce Journal, 2020 Airlines business is a competitive industry, which pushes the airline company to make changes in its strategy to retain current customers or to get more customers.
Bayuaji Prasetyo, Triyono Arief Wahyudi
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UNDERSTANDING FEMALE SEGMENTS BASED ON BENEFIT OF LOYALTY PROGRAM
Jurnal Aplikasi Manajemen, 2023 loyalty programs in banking need to look at the dynamics of female consumers, especially when digital businesses dominate marketing transactions. In the literature, segmentation studies are mostly carried out on retail services, airlines, and hotels ...
Yudi Sutarso +3 more
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The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity
Asia Marketing Journal, 2019 This study empirically examines the synergy effect of a corporate-level loyalty program on customer equity (CE) known as the lifetime value of current and future customers (Blattberg et al. 2009).
Dae-Yun Park, Shijin Yoo
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