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2022
Organizations employ loyalty programs to entice customers to repurchase their products and services. One popular promotional tool is the award of loyalty points. For this promotion to be effective, customers need to redeem these points. Currently, researchers opine that all customers tend to stockpile their points instead of redeeming them.
Chen Li, Srinivasan Swaminathan
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Organizations employ loyalty programs to entice customers to repurchase their products and services. One popular promotional tool is the award of loyalty points. For this promotion to be effective, customers need to redeem these points. Currently, researchers opine that all customers tend to stockpile their points instead of redeeming them.
Chen Li, Srinivasan Swaminathan
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Loyalty Program using Blockchain
2020 IEEE International Conference on Blockchain (Blockchain), 2020The traditional loyalty systems usually offer people benefits in a specific sector. The users usually need to stay within the loyalty system for a long time and accumulate points in order to win rewards which may not be very interesting for them most of the time.
Osman Sönmeztürk +2 more
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Designing a Customer Loyalty Program
2020 The 6th International Conference on Industrial and Business Engineerin, 2020Loyal customers are very important in increasing the performance of a company. One way to generate loyal customers is by implementing a loyalty program. This study designs a loyalty program that meets customer preferences for a small enterprise that sells hijab online.
Hasrini Sari, Hamnah Hm Hamnah
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Blockchain Technology In Loyalty Program Applications
Proceedings of the 2022 International Conference on Big Data, IoT, and Cloud Computing, 2022Loyalty programs provide income to the user as a result of their expenditures. It helps businesses if the customer ensures continuity. A loyalty program is based on the bilateral relationship between the customer and the business. It is important to be sure of the reliability of this bilateral relationship and to be able to follow it.
Bozkurt,H.I. +4 more
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Cornell Hospitality Quarterly, 2009
Compared to hotel frequent-guest programs, airline frequent-flyer programs have gained not only more membership but greater penetration of key groups of travelers, notably, business travelers and high-income, high-frequency travelers. Based on a survey of 287 guests at nine hotels in Seattle, Washington, airline loyalty programs have gained ...
Frederick Dekay, Rex S. Toh, Peter Raven
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Compared to hotel frequent-guest programs, airline frequent-flyer programs have gained not only more membership but greater penetration of key groups of travelers, notably, business travelers and high-income, high-frequency travelers. Based on a survey of 287 guests at nine hotels in Seattle, Washington, airline loyalty programs have gained ...
Frederick Dekay, Rex S. Toh, Peter Raven
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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty
Journal of Relationship Marketing, 2013The purpose of our study was to examine the interrelationship among the perceived benefits of retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer loyalty within the context of apparel retailing.
Hye-Young Kim +4 more
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Customer loyalty and customer loyalty programs
Journal of Consumer Marketing, 2003Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles +2 more
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Privacy-aware loyalty programs
Computer Communications, 2016Abstract Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers’ preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of ...
Alberto Blanco-Justicia +1 more
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LOYALTY PROGRAMS AND CONSUMER LOYALTY
sj-economics scientific journal, 2018The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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The role of loyalty programs in behavioral and affective loyalty
Journal of Consumer Marketing, 2006PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken from a survey carried out on 750 customers from a Spanish supermarket chain. Several ANOVAs are employed
Blanca García Gómez +2 more
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