Results 221 to 230 of about 8,952 (265)

Designing a Customer Loyalty Program

2020 The 6th International Conference on Industrial and Business Engineerin, 2020
Loyal customers are very important in increasing the performance of a company. One way to generate loyal customers is by implementing a loyalty program. This study designs a loyalty program that meets customer preferences for a small enterprise that sells hijab online.
Hasrini Sari, Hamnah Hm Hamnah
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Loyalty Programs

Cornell Hospitality Quarterly, 2009
Compared to hotel frequent-guest programs, airline frequent-flyer programs have gained not only more membership but greater penetration of key groups of travelers, notably, business travelers and high-income, high-frequency travelers. Based on a survey of 287 guests at nine hotels in Seattle, Washington, airline loyalty programs have gained ...
Frederick Dekay, Rex S. Toh, Peter Raven
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Blockchain Technology In Loyalty Program Applications

Proceedings of the 2022 International Conference on Big Data, IoT, and Cloud Computing, 2022
Loyalty programs provide income to the user as a result of their expenditures. It helps businesses if the customer ensures continuity. A loyalty program is based on the bilateral relationship between the customer and the business. It is important to be sure of the reliability of this bilateral relationship and to be able to follow it.
Bozkurt,H.I., Hekimoğlu, Mustafa, Gemici,S., Yucekaya,A., Hekimoglu,M.   +4 more
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Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty

Journal of Relationship Marketing, 2013
The purpose of our study was to examine the interrelationship among the perceived benefits of retail loyalty programs (i.e., monetary savings, exploration, entertainment, recognition, social benefits), program loyalty, and customer loyalty within the context of apparel retailing.
Hye-Young Kim, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, Kim K. P. Johnson   +4 more
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Customer loyalty and customer loyalty programs

Journal of Consumer Marketing, 2003
Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the ...
Mark D. Uncles, Grahame R. Dowling, Kathy Hammond   +2 more
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Privacy-aware loyalty programs

Computer Communications, 2016
Abstract Vendors use loyalty programs as a mechanism to incentivize returning customers, whose repeated transactions provide sustained profit and information on the customers’ preferences. Such programs have become widespread, but they are facing criticism by business experts and consumer associations: since they facilitate profiling, a loss of ...
Alberto Blanco-Justicia, Josep Domingo-Ferrer   +1 more
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LOYALTY PROGRAMS AND CONSUMER LOYALTY

sj-economics scientific journal, 2018
The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes ...
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The role of loyalty programs in behavioral and affective loyalty

Journal of Consumer Marketing, 2006
PurposeThe aim of this paper is to analyze the behavioral and affective loyalty of retailer customers in order to establish the role played by loyalty programs in the development of these variables.Design/methodology/approachResearch data were taken from a survey carried out on 750 customers from a Spanish supermarket chain. Several ANOVAs are employed
Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán   +2 more
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Gamification in Loyalty Programs

2022
This research identifies the benefits that occur from the use of gamification in loyalty programs, particularly the degree of need satisfaction of competence and relatedness of individuals, as well as their intrinsic motivation to participate in the program. These may be preponderant factors for the engagement and loyalty of customers. The research was
João Pedro Oliveira, Paulo Botelho Pires   +1 more
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Transitioning loyalty programs

International Journal of Contemporary Hospitality Management, 2015
Purpose– The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials.
John T Bowen, Shiang-Lih Chen McCain
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