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An overview of customer loyalty programs- measuring the effectiveness of customer loyalty programs
1997Customer Loyalty ( or Customer Reward ) programs have been increasingly used in recent years as a marketing tool to increase profits through customer acquisition and increased purchase size or frequency, or, in a defensive mode, to limit customer defection and lost market share.
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The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty
2023 International Conference on Information Management and Technology (ICIMTech), 2023Erwin Halim +3 more
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The Importance of Loyalty Program
Journal of Global Economy, Business and Finance, 2022openaire +1 more source
An emerging theory of loyalty program dynamics
Journal of the Academy of Marketing Science, 2020Jisu Kim +2 more
exaly
Loyalty program structure and consumers' perceptions of status: Feeling special in a grocery store?
Journal of Retailing and Consumer Services, 2013Zachary Estes
exaly
Loyalty Program Benefits, Satisfaction, Program Loyalty, and Store Loyalty of Cardholders
The Review of Contemporary Scientific and Academic Studiesopenaire +1 more source