Results 211 to 220 of about 5,147,949 (244)

Gamification in Loyalty Programs

2022
This research identifies the benefits that occur from the use of gamification in loyalty programs, particularly the degree of need satisfaction of competence and relatedness of individuals, as well as their intrinsic motivation to participate in the program. These may be preponderant factors for the engagement and loyalty of customers. The research was
João Pedro Oliveira, Paulo Botelho Pires   +1 more
openaire   +1 more source

Transitioning loyalty programs

International Journal of Contemporary Hospitality Management, 2015
Purpose– The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials.
John T Bowen, Shiang-Lih Chen McCain
openaire   +1 more source

BRAND LOYALTY AND LOYALTY PROGRAMS; A LITERATURE REVIEW [PDF]

Romanian Economic and Business Review, 2015
Global and competitive markets have led businesses to cope with many challenges. Technology development has brought many businesses to deal with advantages which last less than before. It becomes increasingly difficult for a company to differentiate its products as they are perceived as easily imitable and fairly standard.
Elvira Tabaku, Mirela Zerellari (Mersini)   +1 more
openaire  

Are loyalty program members really engaged? Measuring customer engagement with loyalty programs [PDF]

Journal of Business Research, 2018
In a quest to engage customers in long-lasting relationships, many firms rely on loyalty programs (LPs). They do fairly well in acquiring new members of LPs, but firms often fail to engage them in the long term. This article seeks to understand what engagement in LPs is, how to measure it, and how it relates to company engagement.
Bruneau, Virginie, Swaen, Valérie, Zidda, Pietro   +2 more
openaire   +3 more sources

Does program loyalty induce brand loyalty

International Journal of Business Innovation and Research, 2021
Amit Shrivastava, Yogesh Funde
openaire   +1 more source

A stochastic model on the profitability of loyalty programs

Computers & Industrial Engineering, 2011
Effectiveness of customers' loyalty programs has been the focal point of some recent studies. While empirical research shows mixed findings, analytical studies on the efficacy of loyalty programs are in their early stages. In this paper, we develop an analytical model on the profitability of loyalty programs in which customers' valuations along with ...
Amir Gandomi, Saeed Zolfaghari
openaire   +2 more sources

Mobile Loyalty Programs

2010
Mobile loyalty programs hold various advantages to companies compared to traditional card-based programs. Mobile customer cards enable companies to precisely assign advertising reactions and purchase data to individual customers. For this reason customer retention activities can be adjusted to individual preferences and the situational context. However,
Andreas Mann, Jan Prein
openaire   +1 more source

The Effect of Loyalty Program Type on Brand Loyalty: Coalition Loyalty Program vs. independent Loyalty Program

The Academy of Customer Satisfaction Management, 2019
Se-Won Kang, Jae-Do Song
openaire   +1 more source

Is Your Loyalty Program Really Building Loyalty?

2015
Retailers’ today are experiencing increased competition from online retailers, while their loyalty programs only seems to make customers’ loyal to the discounts and not the retailer. Therefore, this thesis aims to examine how retailers operating both online and offline can foster true loyalty toward the modern consumer.
Bendz, Marinela, Himmelstrup, Rasmus
openaire   +1 more source

Loyalty program and communication effectiveness as drivers of store loyalty

Measuring Business Excellence, 2022
Agus Suroso, Aang Curatman, Suliyanto Suliyanto   +2 more
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