Results 211 to 220 of about 8,952 (265)

Sustainability-induced loyalty in festival tourism: Examining the mediating pathways between sustainable practices and visitor behavioral support. [PDF]

PLoS One
Peng Y.
europepmc   +1 more source

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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty

Journal of the Academy of Marketing Science, 2003
The authors investigate how reward schemes of a loyalty program influence perceived value of the program and how value perception of the loyalty program affects customer loyalty. The results show that involvement moderates the effects of loyalty programs on customer loyalty.
Youjae Yi
exaly   +2 more sources

Consequences of customer loyalty to the loyalty program and to the company

Journal of the Academy of Marketing Science, 2011
Gaining customer loyalty is an important goal of marketing, and loyalty programs are intended to help in reaching it. Research on loyalty programs suggests that customers differentiate between loyalty to a company and loyalty to a loyalty program, yet little is known about the consequences of these two types of loyalty.
Heiner Evanschitzky, Markus Blut, Christof Backhaus   +2 more
exaly   +4 more sources

Effects of loyalty program rewards on store loyalty

Journal of Retailing and Consumer Services, 2015
Abstract This investigation examines consumers' preferred loyalty program (LP) designs across two retail contexts, grocery retailing and perfumery, with varying degrees of personal involvement. The research employs in-store full profile conjoint analysis by using the following attributes: timing of the reward, reward compatibility with the store's ...
Lars Meyer-Waarden
exaly   +3 more sources

Loyalty programs

2022
Organizations employ loyalty programs to entice customers to repurchase their products and services. One popular promotional tool is the award of loyalty points. For this promotion to be effective, customers need to redeem these points. Currently, researchers opine that all customers tend to stockpile their points instead of redeeming them.
Chen Li, Srinivasan Swaminathan
openaire   +1 more source

Loyalty programs in the pharmaceutical retail: the impact of a network loyalty program on the pharmacy loyalty

International Journal of Business Excellence, 2018
The paper aims to explore the role of network loyalty programs (LPs) in the pharmaceutical retail industry. A questionnaire, directed to the members of a network LP, was carried out in a community pharmacy, in order to test the various relationships in a conceptual model.
Helena Nobre, Catarina Rodrigues
openaire   +1 more source

Loyalty Program using Blockchain

2020 IEEE International Conference on Blockchain (Blockchain), 2020
The traditional loyalty systems usually offer people benefits in a specific sector. The users usually need to stay within the loyalty system for a long time and accumulate points in order to win rewards which may not be very interesting for them most of the time.
Osman Sönmeztürk, Tolga Ayav, Yusuf Murat Erten   +2 more
openaire   +1 more source