Results 21 to 30 of about 8,654 (267)
This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand.
Puspa Ayu Aprillia Pudjianingrum +3 more
doaj +1 more source
Blockchain-Based Sustainable Retail Loyalty Program
This paper addresses the issue of sustainability in retail sales, where the composition of the products themselves, their production and packaging process, and their transport to the point of sale play an important role.
Lukas Mastilak +3 more
doaj +1 more source
Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta
This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry.
Mufti Alam Adha +2 more
doaj +1 more source
Effectiveness of Loyalty Programs
With the steady growth of interest in loyalty programs by both retailers and consumers, creating the right program is more important than ever. However, with an increasing number of decisions and designs, adopting a loyalty program has never been more complex. This dissertation aims to provide a better understanding on loyalty programs, and consists of
openaire +1 more source
Marketing management of customers loyalty [PDF]
The aim of the article. The aim of the article is consideration of theoretical and methodical principles of development and practical application of customers’ loyalty programs which help to define the program choice criteria for a business. The results
M.N. Ivannikova
doaj
Gojek is one of the most popular ride-hailing companies in Indonesia. It has recently started innovations in developing its loyalty program; therefore, analyzing its impact on customer satisfaction and loyalty is an area that has the scope and need for ...
Fahira Anya Katili +2 more
doaj +1 more source
Management of Customer Loyalty in the Context of Digitalization as a Means of Increasing Financial Stability of a Company [PDF]
The article highlights the issue of forming and managing customer loyalty in the service sector by using digital tools. The importance of customer loyalty as one of the most powerful components of an enterprise’s intellectual capital is emphasized.
Semenchenko Tamara O. +2 more
doaj +1 more source
ABSTRACT Neuroblastoma is the most common extracranial solid tumor in early childhood. Its clinical behavior is highly variable, ranging from spontaneous regression to fatal outcome despite intensive treatment. The International Society of Pediatric Oncology Europe Neuroblastoma Group (SIOPEN) Radiology and Nuclear Medicine Specialty Committees ...
Annemieke Littooij +11 more
wiley +1 more source
This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia.
Nor Asiah Omar +3 more
doaj +1 more source
Customer’s View and Experience with Loyalty Programs in the South Bohemia [PDF]
The aim of the article is to determine the attitudes of South Bohemian customers to the loyalty programs. The article is based on the partial output of research focusing on customer loyalty to loyalty programs.
Stuchlý Jaroslav +2 more
doaj +1 more source

