Results 131 to 140 of about 469,324 (301)
RAN, 2015 El presente trabajo tiene por objeto, identificar y comprender las actitudes manifiestas por un grupo de consumidores de segmentos diferenciados, en relación al proceso de decisión de compra de marcas de lujo en dos regiones del país.
Mauricio Edgardo Muñoz Osores +2 more
doaj
Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
Psychology &Marketing, EarlyView.ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki +2 more
wiley +1 more source
Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
Psychology &Marketing, EarlyView.ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena +3 more
wiley +1 more source
Movement Disorders Clinical Practice, EarlyView.Abstract Background In modern medicine the concept of wellness is often accompanied by various misconceptions arising from several factors, including a lack of clear definitions, the commercialization of wellness, and prevailing biases and stereotypes.
Indu Subramanian +40 more
wiley +1 more source
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products [PDF]
This study addresses co-branding between firms belonging to unrelated value chains –high-tech products and luxury brands (HLCPs) – to explore how consumers? attitude drive the success of HLCPs.
Alberto Maydeu Olivares +3 more
core
Innovation in Rural Nonprofits: Which Organizational Capacities Matter Most?
Nonprofit Management and Leadership, EarlyView.ABSTRACT This research note draws on theory and empirical research from the broader fields of management, organizational capacity, and innovation to examine how specific organizational capacities relate to innovation in a sample of 107 rural nonprofit organizations in a Southeastern U.S. state.
Kristina Jaskyte +2 more
wiley +1 more source
People and Nature, EarlyView.Abstract Overexploitation of wildlife is pervasive in many tropical regions, and in addition to being a significant conservation and sustainability concern, it has received global attention given discussions over the origins of zoonotic disease outbreaks.
Franklin T. Simo +8 more
wiley +1 more source
Par-dessus le marché or What Price an Art of Excess?
Études Lawrenciennes, 2019 Michael Bell
doaj +1 more source
People and Nature, EarlyView.Abstract High aggregate levels of wildlife consumption in cities in Central Africa highlight the need for solutions that balance wildlife protection, local livelihoods and the relational values between people and nature. This study explores the impacts of demand‐ and supply‐side interventions on wild meat consumption through two randomized control ...
Abdoulaye Cisse +2 more
wiley +1 more source