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Luxury Brand Extensions and Perceived Luxury
2021Luxury-brand managers must balance optimising brand value while simultaneously maintaining the exclusivity of the brand. Corporate interests increase the focus towards strategies that return greater profit for the business. For example, managers may consider brand extensions or greater channel exposure to increase revenues.
Stegemann, Nicole (R8637) +1 more
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2018
Super Luxurious Auto (SLA) is a fictionalised case study based on a real engagement undertaken by Alvarez & Marsal (A&M) involving a complete financial and operational restructuring. The case is about a company unable to meet its debt obligations as a consequence of deteriorating financial performance following a global merger.The case sets up a class ...
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Super Luxurious Auto (SLA) is a fictionalised case study based on a real engagement undertaken by Alvarez & Marsal (A&M) involving a complete financial and operational restructuring. The case is about a company unable to meet its debt obligations as a consequence of deteriorating financial performance following a global merger.The case sets up a class ...
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Luxury progress, luxury product
2006These pages present a luxury product that managed to hold a strong position on the international market over a long period. We have gone into the reasons for this success, closely analysing both the manufacturing process and the markets for which it was destined.
GIUSBERTI, FABIO, M. Belfanti
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Scandinavian Journal of Clinical and Laboratory Investigation, 1968
A M, Harper, D G, McDowall
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A M, Harper, D G, McDowall
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International Economic Review, 2006
I develop a dynamic theory of luxury consumption, particularly emphasizing the causal effect that pursuit of luxury goods has on wealth accumulation. A quasi‐luxury is defined as a good whose marginal rate of substitution is increasing in a utility index. Under certain conditions, it is indeed a luxury good.
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I develop a dynamic theory of luxury consumption, particularly emphasizing the causal effect that pursuit of luxury goods has on wealth accumulation. A quasi‐luxury is defined as a good whose marginal rate of substitution is increasing in a utility index. Under certain conditions, it is indeed a luxury good.
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2015
Luxury and fashion today are increasingly uttered in the same breath, and while fashion certainly does not have to be luxurious, the term fashion adds a significance and meaning to everyday clothing that elevates it above its chief utilitarian functions of providing protection, warmth, and modesty. The combination luxury fashion, however, implies cost,
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Luxury and fashion today are increasingly uttered in the same breath, and while fashion certainly does not have to be luxurious, the term fashion adds a significance and meaning to everyday clothing that elevates it above its chief utilitarian functions of providing protection, warmth, and modesty. The combination luxury fashion, however, implies cost,
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Science, 1967
In the lay press, the New York Times has long been a leading advocate and defender of federal support for basic research. On 16 July, however, the Times departed from this pattern to question the advisability of proceeding at this time with the construction of the Weston accelerator.
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In the lay press, the New York Times has long been a leading advocate and defender of federal support for basic research. On 16 July, however, the Times departed from this pattern to question the advisability of proceeding at this time with the construction of the Weston accelerator.
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2013
Stand alone or merge? Be accessible or exclusive? Internationalize, but where? How fast? Strategy is all about choice!1 The first choice: what is your offering? The second choice: who are your clients (and competitors)? The third choice: how do you sustain a viable business?
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Stand alone or merge? Be accessible or exclusive? Internationalize, but where? How fast? Strategy is all about choice!1 The first choice: what is your offering? The second choice: who are your clients (and competitors)? The third choice: how do you sustain a viable business?
openaire +1 more source