Results 51 to 60 of about 469,930 (301)
Digital Transformation for Eco‐Innovation: Evidence From Agriculture 4.0 Adoption in Wine Firms
Business Strategy and the Environment, EarlyView.ABSTRACT Firms face a fundamental strategic dilemma: how to align digital transformation with environmental sustainability while maintaining competitive advantage. Drawing on the eco‐innovation and green business strategy literature, this paper investigates how Agriculture 4.0 technologies act as enablers of sustainability strategies.
Alessandro Muscio +2 more
wiley +1 more source
Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait
Human Behavior and Emerging TechnologiesEnhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe +3 more
doaj +1 more source
Conceptualizing unconventional luxury
Journal of Business Research, 2020 How is luxury conceived in a modern and changing world? While luxury is a well-researched area in the domain of consumer goods, research on more consumer-focused forms of luxury is still nascent. Yet today luxury experiences drive the development of luxury markets and inconspicuous, private consumption of luxury is rising.
Thomsen, Thyra Uth +4 more
openaire +3 more sources
Business Strategy and the Environment, EarlyView.ABSTRACT In response to growing global challenges, this study explores how social entrepreneurship within the Edible City movement contributes to building resilient, sustainable, and equitable urban food systems. Drawing on semistructured interviews with over 70 stakeholders across five cities—Berlin, Andernach, Oslo, Rotterdam, and Havana—we ...
Ina Säumel +6 more
wiley +1 more source
Designing Luxury Experience [PDF]
SSRN Electronic Journal, 2014 In luxury brand management, experiences are essential. However, most of what we know about designing customer experiences originates from work developed with and/or for mass brands. Luxury brands are conceptually different and require a specific approach to brand management.
Vadim Grigorian +1 more
openaire +3 more sources
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Communicating seduction. Luxury fashion advertisements in video campaigns
Studies in Communication Sciences, 2019 This study examines the different themes of communication that take place in video ad campaigns deriving from the French luxury fashion houses Louis Vuitton, Dior, Chanel, Cartier and Hermès.
Paula von Wachenfeldt
doaj +1 more source
Luxury wine: analyzing motivations of luxury wine buyers in the US market
Apstract: Applied Studies in Agribusiness and Commerce, 2019 The purpose of this research study was to describe motivations and demographics of luxury wine buyers in the US market. An online survey was completed by 1081 US wine consumers, of which 473 were designated to be luxury buyers based on price spent on ...
Liz Thach, Janeen Olsen
doaj +1 more source
Are spas and wellness still considered luxurious in today’s world?
Research in Hospitality Management, 2021 The world of spas has been around for thousands of years. Built as a supplementary service or facility for luxury hotels, it has quickly become a must have for most if not all luxury hotels around the world. Difficulties may be arising, however. Are spas
Sophie Thorne
doaj +1 more source
Applying Kansei Engineering, the Kano model and QFD to services [PDF]
, 2013 This paper aims to present an integrative framework of Kansei Engineering (KE), the Kano model and quality function deployment (QFD) applied to services.
Hartono, Markus +2 more
core +1 more source