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Crafting Inconspicuous Luxury Brands Through Brand Authenticity in China [PDF]
Frontiers in Psychology, 2022 Currently, we are witnessing a trend toward subtle or absent hints of luxury, reflecting the rise of inconspicuousness. We seek to address why and how Chinese luxury brand managers, instead of matching conspicuous branding of many Western brands, develop
Zhiyan Wu
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SAGE Open, 2016 The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession.
Mónica Díaz-Bustamante +2 more
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Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data [PDF]
E3S Web of Conferences, 2020 With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era.
Zhe Li, Xueyan Liu, Huan Tian
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Millennials' Response Toward Luxury Fashion Brands: The Balance Theory’s Perspective
Gadjah Mada International Journal of Business, 2022 The mushrooming growth of luxury brands has been evidenced worldwide, especially among developing countries such as Malaysia. Despite Malaysian consumer confidence slowing due to uncertainty about the economic conditions, the demand for luxury brands is ...
Hasnizam Shaari +2 more
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Luxury Brands and Art Collaborations as a Leverage on Brand Equity and Art(Ist) Equity
International Journal of Applied Research in Business and Management, 2023 In 2020, a year of turbulence, seismic in scale and rapid in impact, luxury brands strengthen their relationship with art. While the world is still processing the effects of the last decades (digitalization, sustain- ability, diversity), luxury brands ...
Franziska Scheuerle +2 more
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Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
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Study on the Design of Luxury Exhibition Space Based on Narrative Theory [PDF]
E3S Web of Conferences, 2021 This thesis will take the narrative theory as the foundation, analyzing the narrative method of luxury display space. The author adopts the literature research method, systematic analysis method, and interdisciplinary research method to study the luxury ...
Ke Liu, Xiaodong Liu
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Research on online marketing channel layout of luxury brands [PDF]
E3S Web of Conferences, 2020 Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China.
Wang Shan, Fang Gang
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 As consumers spend more time on social media, brands can take advantage of this opportunity to better serve and communicate with their followers. Still, given the characteristics of luxury, luxury brands may be reluctant to use social media. To determine
Costinel Dobre +4 more
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Online strategies of brands: A case of Portuguese luxury fashion designers [PDF]
Innovative Marketing, 2023 The assertive online strategies of Portuguese luxury fashion brands/designers (LFBDs) are essential for managers to succeed in the digital medium and establish long-lasting relationships with clients.
Sandrina Teixeira +3 more
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