Results 261 to 270 of about 80,251 (303)

Understanding Luxury Branding

Media Asia, 2011
Aarzoo Daswani, Varsha Jain
openaire   +1 more source

Luxury Brands as Employers [PDF]

, 2018
The luxury business has seen a substantial and sustainable positive development in recent years. However, with increased demand comes an organizational need for more hands on deck, turning this demand into profitable business. Here lies a particularly difficult task for luxury brands: attracting, employing and managing luxury-compatible high potentials.
Batt, Verena, Berghaus, Benjamin
openaire  

Luxury fashion branding

Journal of Fashion Marketing and Management: An International Journal, 2013
Ian Phau, Min Teah
openaire   +1 more source

Expanding Luxury Brands Internationally

2018
In this chapter, we study the importance of expanding a luxury brand internationally, and introduce the sense of time, looking at DS, Roberto Cavalli, and Shanghai Tang success stories, and grasp the importance of territory in luxury. We use the Wait Marketing 6Ms to engage luxury shoppers at the right moment, at the right place.
openaire   +1 more source

Chatbot e-service and customer satisfaction regarding luxury brands

Journal of Business Research, 2020
Eunju Ko, Sang Jin Kim
exaly  

Luxury consumers & luxury brand management in China

2014
This Chapter investigates Chinese consumer perception and motives regarding luxury consumption. The authors propose to segment the Chinese luxury market by relating traditional cultural values to brand preference for both Western brands and Chinese brands.
Tingting, Mo, Roux, Elyette
openaire   +1 more source

Globalization and Luxury Brands

The luxury industry has changed in established and emerging markets due to the globalization of luxury brands. While rising luxury businesses combine tradition with contemporary and embrace digital channels for reach, established luxury brands draw on their rich history and innovate to stay current.
Satrasala Triveshika, R. Sukanya
openaire   +1 more source

Luxury consumption and luxury brands

2017
Annamma Joy, Russell Belk, Rishi Bhardwaj   +2 more
openaire   +1 more source

Innovative Molecular Design Strategies in Materials Science Following the Aurophilicity Concept

Chemical Reviews, 2020
Nedaossadat Mirzadeh, Steven H Privér, Alexander J Blake   +2 more
exaly  

Examining the impact of luxury brand's social media marketing on customer engagement​: Using big data analytics and natural language processing

Journal of Business Research, 2021
Hyunju Shin
exaly