Results 31 to 40 of about 80,251 (303)

The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

Humanities & Social Sciences Communications, 2023
The purpose of this paper is to examine the impact of country of origin on purchase decisions of luxury and fast fashion. The countries of origin include the US and European countries like France, Italy, UK, Spain, Germany, and Sweden.
Tagreed Saleh Abalkhail
doaj   +1 more source

Recent Advances on Thermochromic Inks for Security Applications

Advanced Materials Technologies, EarlyView.
Thermochromic security inks have garnered interest in recent years as security elements for authentication, information encryption, and anti‐counterfeiting. This review outlines different types of thermochromic materials, how they have been developed as functional inks, and how advancements in property enhancement, sustainability, and printing ...
Duarte B. Oliveira, Andreia Araújo, Elvira Fortunato, Rodrigo Martins, Marta C. Corvo, Emanuel Carlos   +5 more
wiley   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Research on cosmetic marketing from the perspective of social media: Based on the difference analysis of emerging brands and luxury brands in China [PDF]

SHS Web of Conferences
In contemporary society the social media is very popular, many brands in China choose to promote their products through social media, such as Tik Tok, Xiaohongshu and Weibo. Nowadays, some luxury brands have also invested in the promotion of social media.
Wang Yimeng
doaj   +1 more source

The Cost of the National Disability Insurance Scheme: Australia's Print‐Media Discourse

Australian Journal of Social Issues, EarlyView.
ABSTRACT This paper examines the way that Australian newspapers have framed the cost of the National Disability Insurance Scheme (NDIS). Introduced in 2013, the NDIS represented a major change in Australia's disability support policy, moving for the first time to a nationwide universal insurance model.
Meera Chinnappa, Jennifer Smith‐Merry, Kuo‐yi Jade Chang   +2 more
wiley   +1 more source

Humanizing brands through inclusive marketing: the role of social judgements and anthropomorphism in luxury and non-luxury branding

Fashion and Textiles
Inclusive marketing, which emphasizes diversity and representation, has gained recognition in the fashion industry but remains underexplored in luxury brand marketing. This study investigates how inclusive marketing impacts social judgements of brands (i.
Jung Eun Lee, Jia Wu
doaj   +1 more source

From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]

SHS Web of Conferences
Against the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
doaj   +1 more source

DO BRAND SATISFACTION, BRAND LOYALTY, AND LUXURY BRAND ATTACHMENT STILL RELEVANT TO ESCALATE CUSTOMER ADVOCACYNOWADAYS? A CASE STUDY ON THE CUSTOMER OF MARKETPLACES SELLING LUXURY BRANDED DAILY ELECTRONIC EQUIPMENT IN THE INDONESIAN MARKET

Russian Journal of Agricultural and Socio-Economic Sciences, 2021
COVID – 19 pandemic comes up with chaos everywhere, especially in the economy. So much shifting has been occurring; the digital market is one of many things that a company should strive for, an example of shifting amidst the COVID – 19 pandemic.
Suryono I.A., Yacobus A., Brigitta M.Y.F.   +2 more
doaj   +1 more source

Luxury Branding in Emerging Markets [PDF]

, 2016
In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
openaire   +1 more source

Elegant disruption: how luxury and society can change each-other for good [PDF]

, 2012
This paper outlines the contemporary luxury sector, showing it is global, thriving and influential. It shows how creative destruction is typical in most industry sectors, including luxury, and how disruptive innovation by entrepreneurs is key to that ...
Bendell, Jem
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