Results 51 to 60 of about 80,251 (303)
Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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Evaluating the Perception of Luxury Brands in Today\u27s Marketplace and the Impact of the Digital Age on these Brands [PDF]
, 2016 “In spite of the global recession, luxury seems to be everywhere. Luxury is a term that is routinely used in our everyday life: a promise of decadence and a dream of an exclusive lifestyle, a key component of marketing management and a tagline in ...
Turner, Mary M
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An Analysis of Chinese acquisitions of Made in Italy firms in the luxury sector [PDF]
, 2014 Outward Foreign Direct Investment (OFDI) from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment (FDI) from the developed world.
Brennan, Louis, Vecchi, Alessandra
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Business Strategy and the Environment, EarlyView.ABSTRACT Circular textile management is essential to achieving sustainable consumption, as outlined in SDG 12, but consumer behavior and economic factors often hinder its adoption. This study investigates how environmental policies, such as carbon taxes and subsidies, influence consumer choices in the fast fashion sector by examining purchasing ...
Alessandro Cascavilla +3 more
wiley +1 more source
European luxury fashion brand advertising and marketing relating to nostalgia
Studies in Communication Sciences, 2019 This research seeks to examine how European luxury fashion brands use nostalgia in their advertising and marketing, and the benefits of using nostalgia by analyzing selected adverts from Vogue magazine. The research adopts Narrative Transportation Theory,
Pelin Ok
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Digital, 2022 The rapid proliferation of social media has been redefining every facet of the old marketing and customer engagement tactics, not only for low-end and mass-market products but also for luxury brands. In this context, brands are dealing with the challenge
Marco Brambilla +3 more
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The luxury brand strategy challenge [PDF]
Journal of Brand Management, 2009 In the last two decades, luxury brand management has generated much interest and discussions in both academic and business circles. Among business leaders, the debates have been related to the associated challenges and paradoxes that have emerged as a result of the evolution of luxury since it became a consolidated economic sector in the late 1990s ...
openaire +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The apparel industry is one of the world's most profitable sectors but also among the most environmentally damaging. Growing sustainability pressures have led companies to adopt diverse strategies to reduce their impact, yet no single study has systematically analysed these approaches or their consumer implications.
Maria Leonor Ferreira +1 more
wiley +1 more source
Determinants of Customer Eco‐Friendly Goods Consumption in the Hospitality and Tourism Industry
Business Strategy and the Environment, EarlyView.ABSTRACT This study investigates the key attributes of eco‐friendly products in the hospitality and tourism industries and examines the impact on consumer behavior through a three‐study approach. Study I utilized principal component analysis and identified five key factors: price relevance, external charm, visual attention, product symbolism, and ...
Jiyoung Lee +3 more
wiley +1 more source
Social Media Marketing Efforts of Luxury Brands on Instagram
Expert Journal of Marketing, 2019 Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
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