Results 71 to 80 of about 80,251 (303)
Green Is the New Gold: Redefining Opulent Lifestyle Through Organic Food Purchases
Business Strategy and the Environment, EarlyView.ABSTRACT Prior studies based on the Theory of Planned Behavior mostly examined the effects of health and environmental concerns on organic food consumption; however, few addressed the paradoxical relationships in the context of opulent or symbolic decorum.
Neha Sharma +3 more
wiley +1 more source
Luxury Fashion and Anime: Studio Ghibli and Loewe’s Unorthodox Brand Merchandizing
Journal of Anime and Manga StudiesWhile they might seem counterintuitive to traditional concepts of “luxury,” collaborations between luxury and anime brands are a growing pattern reflecting the growth of both industries for key demographics.
Theodore Gournelos, David Marutschke
doaj +1 more source
Building the dream online: Does participation in luxury brand's social media affect brand experience, brand affect, brand trust, and brand loyalty? [PDF]
, 2015 The global market for luxury goods has witnessed a phenomenal growth over the past decades. Along with the increasing demand that stems from increased purchasing power, emerging markets, and new wider consumer groups, traditional luxury brands have faced
Parikka, Ainomaria
core
The importance of dream in advertising: luxury versus mass market [PDF]
, 2018 Luxury companies typically follow managerial approaches that differ from those of mass market companies and, in particular, their marketing strategies are based on opposite tactics.
Amatulli, Cesare +3 more
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Despite more than 20 years of research into sustainable tourism, the environmental impact of the UK hospitality sector remains high. A growing body of research into the concept of a circular economy (CE) demonstrates that transitioning to this way of working has significant benefits both for the environment and business outcomes.
Danielle Farrow +2 more
wiley +1 more source
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
doaj +1 more source
Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley +1 more source
How Digital Transformation Impacts Customer Experience in the Hard Luxury Industry: Consensus on Omnichannel Strategy [PDF]
Athens Journal of Business & EconomicsDespite the impact of digitalization in the luxury industry since the health crisis, few researches have been done on the hard luxury industry. Therefore, the aim of this study is to provide insight on how digitalization has been transforming the ...
Marine Bertrand , Ekaterina Glebova
doaj +1 more source
The democratization of luxury and its impact on the image of luxury brands [PDF]
, 2017 The market for luxury handbags has considerably changed over the last 20 years. It is our hypothesis here that the market of luxury handbags has gone through a phenomenon of democratization.
Burri, Chrystelle, Connerton, Timothy
core
Guidelines for Scale Development and Validation
Journal of Consumer Behaviour, EarlyView.ABSTRACT Scales, serving as measurement instruments composed of carefully designed items intended to capture latent constructs, play a critical role in advancing consumer theory and marketing practice. Yet, developing and validating scales poses a formidable challenge due to the diverse methods required to ensure rigor and robustness.
Weng Marc Lim +3 more
wiley +1 more source