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Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 1 approved, 2 approved with reservations] [PDF]
F1000ResearchIn the contemporary digital landscape, social media platforms have radically reshaped consumer-brand interactions, with Instagram emerging as a pivotal channel for luxury brand marketing.
Guruprasad Desai +4 more
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Research On The Architecture And Strategy Of Luxury brands Marketing Service Design Model From The Perspective Of Big Data [PDF]
E3S Web of Conferences, 2020 With the development of social economy and the continuous popularization of Internet information technology, luxury brands marketing has improved brand competitiveness by combining new marketing methods in this era.
Zhe Li, Xueyan Liu, Huan Tian
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Cogent Business & Management, 2022 The trajectory of digital marketing has proven to be a powerful medium for customer interaction that offers a unique, exclusive, emotional, and multichannel experience.
Shahzad Ahmad Khan +3 more
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Quantitative Analysis of Regional Luxury Brand Marketing Using Logit Model
Journal of Mathematics, 2022 The luxury consumer market in my country is developing rapidly. However, due to the differences in the culture and consumer psychology of different regions in my country, the marketing status of luxury goods in my country will be different in different ...
Xianfeng Chen
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QUALITATIVE STUDY EXPLORING LUXURY MARKETING IN TIMES OF CHANGE: CASE OF HOSPITALITY IN MOROCCO
Revue Marocaine de Recherche en Management et Marketing, 2022 The COVID-19 pandemic has had a significant impact on the hospitality industry in Morocco, with hotels, restaurants, and affiliated businesses experiencing the restrictions of government lockdowns and border closures. As a result, many hotels were unable
HAFSA ABDI, CHAKOR ABDELLATIF
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Journal of Theoretical and Applied Electronic Commerce Research, 2021 As consumers spend more time on social media, brands can take advantage of this opportunity to better serve and communicate with their followers. Still, given the characteristics of luxury, luxury brands may be reluctant to use social media. To determine
Costinel Dobre +4 more
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SPECIFIC FEATURES OF LUXURY PRODUCTS BRANDING
Elektronički Zbornik Radova Veleučilišta u Šibeniku, 2021 In this modern world characterized by rapid change, the role of marketing is increasingly important. Developing a brand is one way in which a competitive advantage can be achieved.
Aleksandra Krajnović +2 more
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Determining the impact of experiential marketing on consumer satisfaction: A case of India’s luxury cosmetic industry [PDF]
Innovative Marketing, 2021 The growth of consumerism in the luxury cosmetic industry in India is backed by the ability and willingness of the consumers to spend money, internet penetration, awareness, and consciousness of luxury cosmetics from exposure to beauty brands.
Rati Dhillon +2 more
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Agricultural and Food Economics, 2022 Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers ...
Christoph F. Wiedenroth, Verena Otter
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Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking
APMBA (Asia Pacific Management and Business Application), 2023 This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry.
Axton Trixie Chandra +1 more
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