Results 11 to 20 of about 832,226 (303)
Sustainable Luxury Marketing: A Synthesis and Research Agenda [PDF]
International Journal of Management Reviews, 2019 AbstractSustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body ...
Athwal, Navdeep +3 more
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Digital marketing strategies for luxury fashion brands: A systematic literature review
International Journal of Information Management Data InsightsThe main objective of this study is to examine how digital marketing strategies can be put into practice and integrated into the actual operation of luxury fashion brands.
Fung Yi Tam, Jane Lung
doaj +2 more sources
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention [PDF]
Amfiteatru Economic, 2023 The study conducted primarily examined the effect of Social Media Marketing Effect on Brand equity in creating Purchase Intention and Customer equity.
Rizwan Raheem Ahmed +4 more
doaj +2 more sources
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Cogent Business & ManagementThis paper aims to develop a conceptual framework that elucidates the factors that impact sustainable luxury brand marketing, specifically focusing on the luxury fashion industry.
Harpreet Kaur +3 more
doaj +2 more sources
Luxury Marketing, Sustainability and Technology
, 2023 Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability, and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of ...
Park Thaichon, Sara Quach
openaire +3 more sources
Evolution of luxury marketing landscape: a bibliometric analysis and future directions [PDF]
Journal of Brand Management, 2022 The concept of luxury is archaic, but it is only recently that luxury marketing (LM) has caught academic attention. The result is a growth in global publications.
Rathi R, Garg R, Kataria A, Chhikara R.
europepmc +2 more sources
Key Determinants of Luxury Marketing Accordant with Sustainability-Oriented Value Perspectives
Sustainability, 2022 Thus far, Luxury as Usual has rested on conventual forms of value, such as rarity, excellence, and uniqueness. Nevertheless, today, luxury value perceptions have been changing dramatically, with the emergence of new luxury consumption patterns as well as
Alpaslan Kelleci
semanticscholar +1 more source
International journal for marketing studies, 2022 Sustainability has become a central issue for luxury marketers and managers. By considering the luxury sector, consumers are more interested in buying sustainable products.
Giuseppe Colella +2 more
semanticscholar +1 more source
Construction of the Luxury Marketing Model Based on Machine Learning Classification Algorithm
Scientific Programming, 2021 China has become the world’s largest luxury goods consumer market due to its population base. In view of the bright prospects of the luxury consumer market, major companies have entered and want to get a share.
Qiaoshan Chen, Shousong Cai, Xiaomin Gu
semanticscholar +1 more source
Future Business Journal, 2020 This study, with regard to new ways of marketing in today’s digital world, has tried to analyze and evaluate the impact of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency toward luxury ...
Zahra MajlesiRad +1 more
doaj +1 more source