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Decoding the China luxury market
Research World, 2016Semiotics and value creation in emerging ...
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Luxury Brands in Emerging Markets
2014PART I: BRAZIL 1. Understanding the Brazilian Luxury Consumer Claudio Diniz, Glyn Atwal and Douglas Bryson 2. Novel Luxury: Made in Brazil Jonas Hoffmann 3. The Cultural Construction of Brazilian Bodies and Status: A Socio-Semiotic Approach to Luxury Brands Nacima Ourahmoune, Bernardo Figueiredo and Pilar Rojas PART II: RUSSIA 4.
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2009
The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the ...
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The world of luxury products for many years was reserved only for the selective and exclusive audience. It looked like it was impossible to experience it or to get in for someone from outside. Marketers of luxury brands have created such an environment where clients could feel exclusivity and enjoy timeless quality, values, history and heritage of the ...
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Essays on the luxury fashion market
2019Over the past decade, the luxury fashion market has grown tremendously. The value of the global fashion and luxury market reach $2.4 trillion in 2016, accounting for 2% of the world?s GDP. Beyond its economic importance, this market has several interesting features worth attention, such as the prestige effect and selective selling.
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Moving from a luxury market to a ‘mass-luxury’ market
2018Nithda Horoszko +2 more
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