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Brand prominence in cause-related marketing: luxury versus non-luxury [PDF]
Journal of Product & Brand Management, 2018 PurposePast research on cause-related marketing (CRM) suggests that these socially beneficial initiatives can be implemented as co-branding strategies. Little is known, however, about the role of brand prominence, in terms of visual conspicuousness of the two brands that are partner-involved (for-profit and non-profit brands).
Baghi Ilaria, Gabrielli Veronica
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Luxury Branding in Emerging Markets [PDF]
, 2016 In March 2012, Gap entered the South African market, but with a different pricing strategy to the one followed in the USA. While the brand is known as an affordable clothing brand in the USA, its goods were priced substantially higher in South Africa than in the USA.
Stiehler, B, Lee, LW
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Cogent Business & Management, 2022 The ever-increasing prominence of social media platforms demonstrates the level of engagement of Indian luxury consumers. This study aims to determine the influence of social media marketing activities, brand equity, trust, and status consumption on ...
Rehan Husain +2 more
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Research on online marketing channel layout of luxury brands [PDF]
E3S Web of Conferences, 2020 Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China.
Wang Shan, Fang Gang
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The Potential of Facebook Utilization in Women’s Undergarments Luxury Fashion Brand
Asian Journal of Technology Management, 2017 . The dynamic of global economy drives luxury fashion businesses to change. The primary channel of retailing for luxury fashion brand undergarment is offline stores because Luxury brands are expected to evoke uniqueness and exclusivity through high ...
Fitri Aprilianty +1 more
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Managerial Success of Business in Luxury Consumer Goods: Chanel No.5 Brand Example
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 2022 Consumption is ever lasting no matter how differently it may occur. The increasing manufacturing since the industrial revolution has made redundant consumptions important.
Canan Tiftik
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The Relationship between Sensory Marketing and Customer Satisfaction and Loyalty in Luxury Sports Clubs [PDF]
Sports Business Journal, 2021 Purpose: This study aimed to investigate the relationship between sensory marketing and customer satisfaction and loyalty of luxury sports clubs.Methodology: The study's statistical population includes all customers of luxury sports complexes and clubs ...
Zahra Rabbani Nik +3 more
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Psychology & Marketing, 2022 Prior studies on the in ‐ store experience focus on the impact of store atmosphere. Sensory marketing and brand experience, on the other hand, have been found to be significant in providing a better consumer experience in recent studies.
Shadma Shahid +3 more
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Путеводитель предпринимателяThis study focuses on identifying the place, role, and specific features of enhancing the economic efficiency of implementing and using chatbots in customer experience management.
E. V. Mishchenko +3 more
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THE LUXURY WATCH INVESTMENT MARKET
International Journal of Advanced Research, 2023 The luxury watch investment market offers a distinctive blend of history, craftsmanship, and exclusivity. While it may not fit the conventional mold of traditional investments, the allure of owning a piece of horological art has attracted a growing number of collectors and investors. As with any investment, thorough research, an understanding of market
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