Results 31 to 40 of about 832,226 (303)
Effective marketing of high-rise luxury condominiums in a middle-income country like Sri Lanka [PDF]
Journal of Work-Applied Management, 2015 Purpose - The purpose of this paper is to develop an effective process to market high-rise luxury condominiums in a middle-income country in Asia like Sri Lanka, based on empirical evidence.
Stephan Anthonisz, Chad Perry
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Analysis of Luxury Brand Marketing Strategies Based on Consumer Psychology
Advances in Economics, Management and Political Sciences, 2023 Luxury marketing is a key area in the business world. It is closely related to consumer psychology. Developing a successful marketing strategy requires understanding the cognitive biases that influence consumer behaviour.
Jiaming Lin
semanticscholar +1 more source
From Traditional Luxury to the Youthful Trend: Analysis of Gucci’s Brand Reinvention and Marketing Strategies in the Chinese Market [PDF]
SHS Web of ConferencesAgainst the backdrop of the continuous growth of the global luxury market, China has become a crucial consumption battleground. With the rise of the young consumer group, the main force of luxury consumption in China is accelerating its shift towards the
Wang Ruofan
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Information Systems Frontiers, 2022 This research aims to investigate the impact of social media marketing activities (SMMa) on brand loyalty directly and through mediating variables community engagement and lovemark.
A. Fetais +3 more
semanticscholar +1 more source
Predicting luxury purchases: A new comprehensive framework and research roadmap
Cogent Business & ManagementThe present paper is a systematic review that brings together and systematizes the articles on luxury marketing based on the target segment’s religion. Religion is believed to guide consumers’ judgments and decisions toward luxury.
Nermain Al-Issa +3 more
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Cogent Business & Management, 2023 This research aims to determine the Chinese millennials’ dominant value perception on their purchase intention of luxury fashion goods. A survey was used to analyse the importance of luxury values such as quality, uniqueness, self-expression, prestige ...
Tong (Tripp) Liu +2 more
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The Geography of Success: A Spatial Analysis of Export Intensity in the Italian Wine Industry
Agribusiness, EarlyView.ABSTRACT This paper investigates the paradox of how Italy's fragmented, SME‐dominated wine industry achieves global export success. Moving beyond purely firm‐centric explanations, we test whether export intensity is spatially dependent, clustering geographically in regional ecosystems.
Nicolas Depetris Chauvin, Jonas Di Vita
wiley +1 more source
Let’s play! Gamification as a marketing tool to deliver a digital luxury experience
Electronic Commerce Research, 2022 This paper aims to investigate the features of gamification as a digital marketing tool to deliver a digital luxury experience. The paper employs the qualitative methodology of case study and presents a case of a multi-brand luxury company adopting ...
M. Milanesi, S. Guercini, A. Runfola
semanticscholar +1 more source
Wpływ kryzysu na zachowania zakupowe polskich konsumentów dóbr luksusowych
Problemy Zarządzania, 2013 Luxury goods market is subject to quite different rules than traditional mass markets. This is a consequence of the specific nature of luxury goods, but most of all the different needs and behavior of consumers of these goods.
Wioleta Dryl
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Lost in aggregation? On the importance of local food price data for food poverty estimates
American Journal of Agricultural Economics, EarlyView.Abstract This paper explores within‐country variations in food price dynamics and food poverty estimates by employing local market price data and national consumer price index (CPI) data. Our results show that national CPI data may be useful for approximating national trends but they fail to detect and identify spatial variations in local trends, which
Stephan Dietrich +4 more
wiley +1 more source