Results 61 to 70 of about 832,226 (303)

ESG Decoupling Phenomenon: A Systematic and Bibliometric Analysis

Business Strategy and the Environment, EarlyView.
ABSTRACT ESG decoupling, defined as the gap between a firm's ESG disclosures and its actual practices, poses a critical challenge to corporate sustainability. Using the PRISMA protocol, 451 articles were selected for a comprehensive bibliometric and systematic literature review to map the intellectual structure and thematic evolution of the research on
Maryam Laeeq, Farida Akhtar, Han Lin Shang   +2 more
wiley   +1 more source

Investigating the Customer Journey in Second‐Hand Fashion Platforms: Implications for Luxury Brand Management

Journal of Consumer Behaviour, Volume 24, Issue 2, Page 655-672, March 2025.
ABSTRACT Consumers' increasing environmental concerns are prompting a shift in fashion consumption, fueling the remarkable growth of the second‐hand market. Over the last decade, this trend has spurred the emergence of a plethora of online platforms dedicated to the resale of pre‐loved fashion items.
Gabriele Murtas, Giuseppe Pedeliento
wiley   +1 more source

The Effect of Sensory Marketing, Brand Experience, Brand Image, and Perceived Service Quality on Brand Loyalty with Customer Satisfaction as an Intervening Variable (Study Conducted on Luxury Brand Product Consumers): A Conceptual Paper

International Journal of Scientific Multidisciplinary Research
Luxury brands, epitomes of exclusivity and quality, thrive on their ability to evoke desire and loyalty among consumers. This study delves into the dynamics of brand loyalty within the context of sensory marketing, brand experience, brand image, and ...
Adib Alfikry, Arry Widodo, Anita Silvianita, Nurafni Rubiyanti   +3 more
semanticscholar   +1 more source

Influence of E‐Commerce Usability, Consumer Happiness, and Satisfaction on Purchase Intentions in Fashion Retail

Journal of Consumer Behaviour, EarlyView.
ABSTRACT The expansion of e‐commerce in the fashion sector has prompted exploration of the factors influencing the intention to purchase through this channel. Drawing on the theory of consumption values, this research examines how the usability of e‐commerce (functional value), together with satisfaction (epistemic value) and consumer happiness ...
Pedro Cuesta‐Valiño, Laura Melendo‐Rodríguez‐Carmona, Pablo Gutiérrez‐Rodríguez, Pilar Yustres‐Duro   +3 more
wiley   +1 more source

Social Media Marketing Efforts of Luxury Brands on Instagram

Expert Journal of Marketing, 2019
Social media offers marketers a broad set of instruments to connect to targeted customers in a personalized and interactive manner. Different social media platforms enable different innovative strategies for an organization’s social media presence.
Simona VINEREAN , Alin OPREANA
doaj  

The Importance of Integrating Digital Marketing within the Sales Strategy of Luxury Brands [PDF]

Risk in Contemporary Economy, 2019
In the age of digital technology, companies around the world have to adapt their strategies to the new requirements and expectations of their consumers.
Zaif Alexandra, Cerchia Alina Elena
doaj  

Social Media Marketing and Consumer Brand Engagement: Elevating Luxury Perfume Brand Equity

International Review of Management and Marketing
The current research explores how consumer brand engagement (CBE) serves as a mediator between social media marketing (SMM) and consumer- based brand equity (CBBE) within the context of luxury perfume brands.
Yossie Rossanty, E. Rini, B. Sembiring, A. Silalahi   +3 more
semanticscholar   +1 more source

Functionalizing Conductive Diamond: Recent Advance in Fabrication, Modifications, and Applications

Carbon Energy, EarlyView.
This review highlights recent advancements in the synthesis, modification, and electrochemical applications of conductive diamond, particularly boron‐doped diamond (BDD). It emphasizes progress in fabrication methods, including CVD and HPHT, and explores modifications such as doping, surface terminations, and composite design, enabling significant ...
Ning Linghu, Xin Jiang, Jing Xu
wiley   +1 more source

Understanding Consumer Behaviour and the Circular Economy Transition in Sustainable Fashion: A Systematic Literature Review

Corporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT The fashion industry plays a key role towards global sustainability goals, yet remains among the most sustainability‐impacting sectors. Since 2020, several disruptions—including the Covid‐19 pandemic, geopolitical instability, and ambitious sustainability policies—have dramatically reshaped how consumers interact with fashion. In response, the
Chiara Marinelli
wiley   +1 more source

Decoding the Luxury Brand Attachment: The Power of Social Media in Driving Consumer Action in Kuwait

Human Behavior and Emerging Technologies
Enhancing the capacity of a luxury brand to stir a deep connection with customers has always been the focus of practitioners in the luxury industry. This study explores the potential role of social media in converting attachment with a luxury brand into ...
Marsela Thanasi-Boçe, Syed Faizan Hussain Zaidi, Selma Kurtishi-Kastrati, Mujtaba Momin   +3 more
doaj   +1 more source