Results 311 to 320 of about 10,612,976 (358)
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1992
Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
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Traditionally, marketing has been linked to the concepts of profitability and of providing a competitive edge. It is sensible, therefore, to ask what the role of marketing is in an organisation where profit is not the motive and where retaining a competitive edge may not be of primary importance.
openaire +1 more source
Journal of Financial Markets, 1999
This paper presents a study of intra-day patterns of stock market activity and introduces duration based activity measures for single stocks and multiple assets. The proposed measures involve weighted durations, i.e. times necessary to sell (buy) a predetermined volume or value of stocks. As such, they capture dependencies between intra-trade durations,
Le Fol, Gaëlle, Gourieroux, Christian
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This paper presents a study of intra-day patterns of stock market activity and introduces duration based activity measures for single stocks and multiple assets. The proposed measures involve weighted durations, i.e. times necessary to sell (buy) a predetermined volume or value of stocks. As such, they capture dependencies between intra-trade durations,
Le Fol, Gaëlle, Gourieroux, Christian
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Dispersion of marketing activities in business-to-business firms
The journal of business & industrial marketing, 2019Purpose The purpose of this paper is to explore the manifestations and the effects of the dispersion of marketing activities (DoMA) in business-to-business (B2B) firms.
Marie Blachetta, M. Kleinaltenkamp
semanticscholar +1 more source
Measuring active labour market polices
Active labour market polices have always been one of the most closely measured policy areas. This can be attributed, among other things, to the use of NPM-inspired governance instruments (e.g., performance measurement and outcome-based pay-for-performance schemes).Niklas Andreas Andersen +2 more
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Do brands’ social media marketing activities matter? A moderation analysis
Journal of Retailing and Consumer Services, 2022Imran Khan
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Marketization and activation policies
2014The paper investigates the way in which local social and employment services have become marketized in different countries, the determinants of this marketization, and its impact on the delivery of activation ...
Zimmermann, Katharina +3 more
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Sustainable marketing activities of traditional fashion market and brand loyalty
Journal of business research, 2020Jaesuk Jung, Sang Jin Kim, K. Kim
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
Journal of Business Research, 2020Hongwei He
exaly