Results 321 to 330 of about 10,612,976 (358)

Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction

Technological forecasting & social change, 2019
Shih‐Chih Chen, Chieh-Peng Lin
semanticscholar   +1 more source

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

Activating unconventional markets

Learned Publishing, 1991
openaire   +1 more source

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Property Market Activity

2010
Piyush Tiwari, Michael White
openaire   +1 more source

A study on the effects of social media marketing activities on brand equity and customer response in the airline industry

, 2018
E. Seo, Jin-woo Park
semanticscholar   +1 more source

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly  

Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis

Journal of Marketing, 2006
Robert W Palmatier, Dhruv Grewal
exaly