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Analysis of the marketing activities in the blood service: bibliometric analysis [PDF]
Health Economics and Management Review, 2020 This paper summarizes the arguments and counterarguments within the scientific discussion on the marketing activities of blood service for over the last 20 years.
Liliya Khomenko +2 more
doaj +1 more source
Model Scheduling Optimization Workforce Management Marketing [PDF]
, 2020 This research focuses on completing workforce management marketing scheduling using genetic metaheuristic methods. Optimal scheduling to determine the duration of a job, the quality of employees, and meet the challenges to increase work scheduling ...
andriyani, F. (fitri) +2 more
core
Through a discourse analysis lens less darkly: illuminating how SME principals and support agency practitioners see marketing in SMEs [PDF]
, 2010 The purpose of this paper is to explain the social contructivist approach taken to uncovering clearer, deeper meaning through a recent qualitative, interpretive and subjective research study.
Copley, Paul
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The Impact of International Tourism on the Economic Development and the Image of an Individual Country [PDF]
Problemi Ekonomiki, 2017 The aim of the paper is to study the dynamics of economic indicators of international tourism, the main problems, trends and prospects of the industry development in the world market and an individual country, the role of the country’s image and its ...
Yevtushenko Viktoriia А. +2 more
doaj
MARKET MANAGEMENT IN MARKET ACTIVITY
Zeszyty Naukowe Akademii Sztuki Wojennej, 2019 The article points to the social aspects of marketing in the market activity of business entities. It results in the processual character of management in the exchange of products (values) between two sides of the market (demand and supply), which consists of two market groups (two groups of people). It is these groups of people that are the subject of
openaire +2 more sources
Market ecology of active and passive investors [PDF]
Physica A: Statistical Mechanics and its Applications, 2001 16 pages, 4 ...
Andrea Capocci, Yi-Cheng Zhang
openaire +4 more sources
Prioritising marketing activities in different types of marketing functions [PDF]
Total Quality Management & Business Excellence, 2016 Marketing functions (MFs) differ in how they practise marketing roles. The purpose of this article is to differentiate between MFs that practice marketing roles in a particular manner and then study how these different types of MFs differ with regard to the marketing roles’ effect on business performance (BP) and top management's respect.
Anne Martensen, Jan Mouritsen
openaire +2 more sources
International Journal of Social Science and Religion, 2023 This study aims to analyze and identify the factors influencing purchase intention in Korean merchandise with the mediation of brand equity. The object of this study is to respondents aged 15-26 years and the average is still in school and already ...
Edy Yulianto Putra, Tasya
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Дискурс, 2017 The article deals with the conceptual issues of making complex economic analysis of marketing activity in quasiintegration. The article brings forward rules and algorithm of this analysis, determine aim, subject and object of this analysis.
V. P. Semenov +3 more
doaj +1 more source
Open Marketing: Conceptualizing external parties’ strategic marketing activities
Technology Innovation Management Review, 2020 Open marketing as conceptualized in this paper refers to how external parties take part in strategic, integrative marketing activities. To distinguish this more recent trend in marketing from traditional meanings of marketing, the paper provides a ...
Christina Öberg
doaj +1 more source