Results 101 to 110 of about 850,702 (303)

Analysis of the Effectiveness of Digital Strategy in Increasing Product Sales with the EPIC Model Approach

open access: yesJurnal Teknik Industri: Jurnal Hasil Penelitian dan Karya Ilmiah dalam Bidang Teknik Industri
This study aims to evaluate the effectiveness of digital strategy in increasing sales of hijab products at CV Age Group. This research uses market research methods to develop and implement a digital strategy focusing on social media and paid advertising ...
Rozikin Rozikin, M. Imron Mas'ud
doaj   +1 more source

Changing Students’ Perceptions of Professional Selling Using an Online Learning Workshop

open access: yesJournal for Advancement of Marketing Education, 2016
## Purpose of the Study: This article describes an innovation designed with the goal of enhancing students' perceptions of sales careers and salespeople through a series of educational sales modules.
Nita Paden   +3 more
doaj   +1 more source

Long-run marketing inferences from scanner data. [PDF]

open access: yes
Good marketing decisions require managers' understanding of the nature of the market-response function relating performance measures such as sales and market share to variations in the marketing mix (product, price, distribution and communications ...
Dekimpe, Marnik   +2 more
core  

U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies

open access: yesAgribusiness, EarlyView.
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo   +3 more
wiley   +1 more source

Who Are the Farmers Participating in a Carbon Sequestration Program? Results of a Discrete Choice Experiment in Germany

open access: yesAgribusiness, EarlyView.
ABSTRACT Agricultural soils offer great potential for carbon sequestration through humus formation. One way to motivate farmers to build up humus is through humus programs. These are still at an early stage of development, poorly explored, and the number of participating farmers is low. Our aim is to explain the heterogeneity of farmers' willingness to
Julia B. Block   +2 more
wiley   +1 more source

SALES ORGANIZATION AND FUNCTIONALITY IN COMPANIES ON THE INDUSTRIAL MARKET IN BOSNIA AND HERZEGOVINA [PDF]

open access: yes
Selling and sales management is a new discipline and its importance is growing since companies are becoming more and more marketing oriented. The problem of modern business is not how to produce but how to sell the product.
Kenan SPAHO
core  

The determinants of the quality of Sales-Marketing Interface in a Multinational Customer Brand Focused Company: The Latin American Branches [PDF]

open access: yes, 2011
Customer evolution and changes in consumers, determine the fact that the quality of the interface between marketing and sales may represent a true competitive advantage for the firm.
Cometto, Teresa   +2 more
core   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

open access: yesAgribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi   +2 more
wiley   +1 more source

EXPRESSIONS THAT CREATES CONFUSION AMONG THE ELEMENTS OF PROMOTION MIX: SALES PROMOTION

open access: yesХабаршысы. Экономика сериясы, 2018
More than 20 years on marketing, research and publications have dealt with research problems based on marketing mix and have mostly examined marketing processes.
A. Ерсой, Д. Келесбаев
doaj  

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