Results 111 to 120 of about 850,702 (303)

Marketing and sales: Successful peacekeeping [PDF]

open access: yes, 2011
Marketing and sales departments carry out two separate functions (Kotler et al. 2007, 1144); nevertheless, they must interact closely with each other, as both are essential parts for the marketing activities in each company. Each company has the goal to fulfill customer needs and also to match the company's sales target followed by financial success ...
Rehme, Sarina, Rennhak, Carsten
openaire   +2 more sources

Strategi Komunikasi Pemasaran PT. PUTRA UTAMA Sentosa dalam Memasarkan Perumahan Telukan Grogol Sukoharjo [PDF]

open access: yes, 2018
This study aims to describe the use of marketing communication strategies undertaken by PT. Putra Utama Sentosa. The concept used in this research is the concept related to marketing communication mix, this concept describes the elements used to support ...
, Drs. Joko Sutarso, SE, M,Si   +1 more
core  

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

open access: yesAgribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera   +1 more
wiley   +1 more source

Climate‐Smart Dairy Practices: The Role of Practice Clusters in Enhancing the Performance of Dairy Farms in Kenya

open access: yesAgribusiness, EarlyView.
ABSTRACT Climate variability is affecting the productivity, profitability, and resilience of smallholder dairy producers in developing countries. The adoption of climate‐smart (CS) dairy practices has been promoted to mitigate these negative effects. However, while interest in dairy CS practices is growing, empirical evidence on their adoption patterns
Mercy Mburu   +4 more
wiley   +1 more source

Entrepreneurship and Conway’s Game of Life: A Theoretical Approach from a Systemic Perspective

open access: yesAdministrative Sciences
This study establishes a comprehensive structural isomorphism between Conway’s Game of Life and the entrepreneurial process, analysing the latter as a complex adaptive system governed by non-linear dynamics rather than linear predictability.
Félix Oscar Socorro Márquez   +2 more
doaj   +1 more source

The present approaches of Slovak enterprises to sales in B to B market [PDF]

open access: yes
The recent industrial enterprises in the territory of Slovakia are permanently facing the environment changes and rapid turns in their development cycle.
Jaroslav Kita   +2 more
core  

Regional Differences in U.S. Consumer Preferences for Native Woody Shrubs With Varying Aesthetic Characteristics

open access: yesAgribusiness, EarlyView.
ABSTRACT Native plants offer a variety of aesthetic (e.g., fall colour, fruit, flowers) and functional benefits (e.g., pollinator friendly, wildlife friendly, water management). How these benefits influence consumer choice and perceived value of native versus introduced plants is not well understood.
Alicia Rihn   +3 more
wiley   +1 more source

Creating value added to customers: Marketing and sales role [PDF]

open access: yesMarketing (Beograd. 1991), 2006
This paper presents the new trends in sales and marketing areas which reshaping markets and changing the way business is done. Marketing and sales management need a well-defined strategy for added value exploration, creation and delivery.
Damnjanović Vesna, Filipović Vinka
doaj  

FARMER-TO-CONSUMER DIRECT MARKETING: SALES AND ADVERTISING ASPECTS OF NEW JERSEY OPERATIONS [PDF]

open access: yes
This article provides insights into the sales and advertising operations and characteristics of direct marketing enterprises in New Jersey. Sales data are analyzed with respect to the number of acres planted, related products, products sold that were ...
Fabian, Morris S.   +3 more
core   +1 more source

Economic impact of farmer-driven vertical integration: the case of safe vegetable chains in northern Vietnam [PDF]

open access: yes, 2011
The paper investigates the respective profitability of contractual arrangements, direct sales and spot marketing for "safe vegetable"? farmers in northern Vietnam.
Moustier, Paule   +2 more
core  

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