Digital transformation challenges successful enterprises – an exploration of the collaboration of marketing and sales department in German organizations [PDF]
Innovation & Management Review, 2021 Purpose – The purpose of this study is to investigate the influence of digital transformation on the intersection of marketing and sales departments.
Georg Hauer +2 more
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FUTURE MARKETING IN B2B SEGMENT: INTEGRATING ARTIFICIAL INTELLIGENCE INTO SALES MANAGEMENT
International Journal of Innovative Technologies in Economy, 2020 The technological phenomenon of artificial intelligence transforms B2B marketing and approaches to the formation of product value, sales and service.
Koldyshev Maxim Vladimirovich
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Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review
Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship, 2023 The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales.
Aninda Agustina +2 more
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High-Speed Monitoring of Multidimensional Processes Using Bayesian Updates
IEEE Access, 2022 The advent of modern data acquisition and computing techniques has enabled high-speed monitoring of high-dimensional processes. The short sampling interval makes the samples temporally correlated, even if there is no underlying autocorrelation among ...
Sangahn Kim +2 more
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Impacts of marketing strategies on casual restaurant sales [PDF]
Journal of Project ManagementThis study aims at investigating the impact of marketing strategies, i.e., digital marketing, green marketing, and sensory marketing, on restaurant sales a s well as examining the mediating role of sensory marketing in the effect of digital ...
Abdulaziz Saleh Alrajhi
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Frontiers in Neuroscience, 2020 The (re-)launch of products is frequently accompanied by point-of-sale (PoS) marketing campaigns in order to foster sales. Predicting the success of these merchandising elements at the PoS on sales is of interest to research and practice, as the ...
Nadine R. Gier +4 more
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Direct Marketing and the Structure of Farm Sales: An Unconditional Quantile Regression Approach
Journal of Agricultural and Resource Economics, 2015 This paper examines the impact of participation in direct marketing on the entire distribution of farm sales using the unconditional quantile regression (UQR) estimator.
Timothy A. Park
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The specificity of the marketing distribution policy; diagnostic procedures in the enterprise [PDF]
, 2016 In the article stages of marketing distribution policy diagnostics are defined. At the first stage, it is proposed to analyse factors of enterprise internal and external environment (gathering information about general trends in the markets and factors ...
Illiashenko, Sergii, Syhyda, Liubov
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Peningkatan Omset Penjualan Kelompok Pengrajin Keset melalui Online Marketing
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 2021 This program is carried out to increase the income of the "Mekar" women group in Sidoluhur Village, Lawang District, Malang. The "Mekar" women's group is a women's group of equality craftsmen made from patchwork. One of the obstacles they experienced was
Nathasa Pramudita Irianti +3 more
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Salesperson-sales manager social interaction and communication quality : the impact on salesperson cooperation [PDF]
The Retail and Marketing Review, 2014 To get the highest level of performance out of salespeople, companies are searching internally to identify factors that lead to salesperson cooperation. Sales managers create a normative culture that engages the salesperson, which is demonstrated through
S Schetzsle, D Delpechitre
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