Results 21 to 30 of about 850,702 (303)

Internal Marketing and Sales Force Performance of Beverage Manufacturing Firms in Nigeria [PDF]

International Journal of Management, Accounting and Economics, 2023
This study was designed to investigate the influence of internal marketing on the sales force performance of beverage manufacturing firms in Nigeria. The underpinnings of internal marketing were internal communication and internal training.
Nfawa Usani, Emem Sampson
doaj   +1 more source

Travel and the Chinese outbound tourism market: Governance and Ethical considerations. [PDF]

African Journal of Hospitality, Tourism and Leisure, 2019
The rapid growth of China’s outbound tourism market is appealing to developing nations such as South Africa. The academic literature is still limited in this area and studies on China’s outbound tourism are equally limited in number and in scope. Chinese
Kelsey Keeve, Professor Dr Angelo Nicolaides   +1 more
doaj  

The Effect of Promotional Strategies Through Social Media Marketing on Sales Volume of Micro Small and Medium Enterprises Post-Covid-19 Pandemic

IJEBD (International Journal of Entrepreneurship and Business Development), 2022
Purpose: The purpose of this study was to determine and analyze the effect of advertising promotion strategies and sales promotions through social media marketing on the sales volume of small and medium enterprises after the Covid 19 pandemic. Design/
Arasy Alimudin, Achmad Zakki Falani, Alexander Machicky Mayestino, Agus Sukoco, Elok Damayanti   +4 more
doaj   +1 more source

Data utilisation among employees in SMEs in Destination Limfjorden, Denmark

Research in Hospitality Management
This article explores the efforts of Destination Limfjorden in Denmark to enhance employees’ competencies and skills in small and medium-sized tourism enterprises (SMEs) through the strategic use of data.
Henrik S. Pahus, Lars Falk
doaj   +1 more source

Marketing-Sales Interface and Organizational Competitiveness

Marketing of Scientific and Research Organizations, 2015
This paper focuses on the effectiveness of marketing-sales interfaces in B2B firms. As the body of knowledge on this domain is scarce, there is a greater need to investigate the specific aspects of marketing-sales configurations in such firms.
Avlonitis George J., Lionakis Konstantinos   +1 more
doaj   +1 more source

Imputing unknown competitor marketing activity with a Hidden Markov Chain

, 2014
We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique, Hua, Guangying, Jin, Danny, Lin, John, Wei, Qizhi, Zhang, Changan   +5 more
core   +2 more sources

Using Sales Competition Videos in a Principles of Marketing Class to Improve Interest in a Sales Career

Journal for Advancement of Marketing Education, 2016
## Purpose of the Study: This study describes an easily conducted teaching innovation to enhance introductory marketing students' perception of sales and selling.
Shannon Cummins, Terry Loe, James W. Peltier   +2 more
doaj   +1 more source

The Effect of Nb on the Continuous Cooling Transformation Curves of Ultra-Thin Strip CASTRIP© Steels

Metals, 2015
The effect of Nb on the hardenability of ultra-thin cast strip (UCS) steels produced via the unique regime of rapid solidification, large austenite grain size, and inclusion engineering of the CASTRIP© process was investigated.
Kristin R. Carpenter, Chris R. Killmore
doaj   +1 more source

Best marketing strategy selection using fractional factorial design with analytic hierarchy process

MethodsX, 2020
: Marketing strategies selection for the purpose of increasing the sales revenue is an essential problem that can face any marketing team. Many companies facing difficulties of identifying the best marketing strategy for certain product or service ...
Anas Al-Dawalibi, Ibrahim H. Al-Dali, Bandar A. Alkhayyal   +2 more
doaj   +1 more source

GPCRs in CAR‐T Cell Immunotherapy: Expanding the Target Landscape and Enhancing Therapeutic Efficacy

Advanced Science, EarlyView.
Chimeric antigen receptor T cell therapy faces dual challenges of target scarcity and an immunosuppressive microenvironment in solid tumors. This review highlights how G protein‐coupled receptors can serve as both novel targets to expand the therapeutic scope and functional modules to enhance CAR‐T cell efficacy.
Zhuoqun Liu, Yuchen Xiao, Yamin Zhao, Lihe Dai, David J.H. Shih, Shikang Liang, Honglei Tian, Liu Liu, Feng Tian, Bing Liu, Lei Chang, Chao Zhang   +11 more
wiley   +1 more source