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Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and
Neil A. Morgan +2 more
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Dynamic capabilities and marketing capabilities in Portugal [PDF]
Academia Revista Latinoamericana de Administración, 2017 Purpose The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities
Dias, Álvaro, Pereira, Renato
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The digital marketing capabilities gap
Industrial Marketing Management, 2020 Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital marketing has been structured and configured.
Herhausen, Dennis +3 more
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The Marketing Capability Premium
The Review of Asset Pricing Studies, 2022 Abstract Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns.
Tze Chuan (Chewie) Ang +3 more
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Entrepreneurial orientation and the threat of imitation: the influence of upstream and downstream capabilities [PDF]
, 2013 This paper uncovers the complexity between Entrepreneurial Orientation (EO) and performance. The paper explores the effect of the threat of imitation, which is a key external factor to explain competitive dynamics, and hence highlights effectiveness of ...
Canales, J.I. +2 more
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Matching Mechanism between Technological Capabilities and Marketing Capabilities [PDF]
Proceedings of the 2015 International Conference on Industrial Technology and Management Science, 2015 Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index ...
P.B. Gao, S.B.O Hao
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Dynamic capabilities, operational capabilities (educational-marketing) and performance [PDF]
Review of business Management, 2017 Purpose – To verify the relationship between dynamic capabilities (DCs) and their impact on performance mediated by operational capabilities, considering educational technological capabilities and marketing capabilities in private higher education institutions (HEIs) in Brazil.
Roseli Wünsch Takahashi, Adriana +2 more
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The interplay between key marketing and supply chain management capabilities: The role of integrative mechanisms [PDF]
, 2017 Purpose: This paper identifies key marketing and SCM related capabilities and explores the nature of the linkages between these specific capabilities as shaped by the integrative mechanisms adopted by firms.
Gligor, David M., Golgeci, Ismail
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Trends in Marketing Capabilities
Revista CEA, 2021 Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural factors to identify customer needs, consumer engagement, and market sensing.
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Marketing management capability:the construct and its dimensions: an examination of managers’ and entrepreneurs’ perceptions in a retail setting [PDF]
, 2018 Purpose: This paper aims to explore the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting.Design/methodology/approach: Nineteen face-to-face ...
Brown, Dalila +2 more
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