Results 1 to 10 of about 469,391 (304)
Trends in Marketing Capabilities
Revista CEA, 2021 Contemporary companies focus on marketing because of its importance and commercial advantages. Nevertheless, this also means they should face significant challenges and other organizations in this field. Firms require organizational structural factors to
Silvia L. Martin
doaj +3 more sources
Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs.
Mohammad Hamim Sultoni +3 more
doaj +2 more sources
Dynamic capabilities, operational capabilities (educational-marketing) and performance [PDF]
Revista Brasileira de Gestão De Negócios, 2017 Purpose – To verify the relationship between dynamic capabilities (DCs) and their impact on performance mediated by operational capabilities, considering educational technological capabilities and marketing capabilities in private higher education ...
Adriana Roseli Wünsch Takahashi +2 more
doaj +4 more sources
Dynamic capabilities, Marketing Capability and Organizational Performance
BBR: Brazilian Business Review, 2017 The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil.
Adriana Roseli Wünsch Takahashi +3 more
doaj +4 more sources
Strategic Orientation and Marketing Capabilities [PDF]
مطالعات مدیریت راهبردی, 2013 The purpose of this study is to investigate the influence of strategic orientation on the marketing capabilities in the organization. The nature of research method is survey-applied. For data gathering, the managers of Mellat bank in Mashhad were subject
Fariborz Rahimnia +2 more
doaj +1 more source
Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity [PDF]
مدیریت بهره وری, 2022 Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve.
Naser Seifollahi
doaj +1 more source
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
Estudios Gerenciales, 2022 This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees.
Mónica Franco-Ángel +1 more
doaj +1 more source
Marketing Capabilities in International Marketing [PDF]
Journal of International Marketing, 2018 There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and
Neil A. Morgan +2 more
openaire +1 more source
Dynamic capabilities and marketing capabilities in Portugal [PDF]
Academia Revista Latinoamericana de Administración, 2017 Purpose The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities
Dias, Álvaro, Pereira, Renato
openaire +3 more sources
The digital marketing capabilities gap
Industrial Marketing Management, 2020 Over the past two decades, digitalization has revolutionized not only consumer marketing but also industrial marketing. Both industrial marketing scholars and industrial marketers seek insights to understand how our knowledge and practice of digital marketing has been structured and configured.
Herhausen, Dennis +3 more
openaire +3 more sources