Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [PDF]
مدیریت بازرگانی, 2016 According to Capabilities-based theory, Companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior.
Mohammad Taleghani, Mehran Mahdi Zadeh
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Cogent Business & Management, 2023 The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara +3 more
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The Marketing Capability Premium
The Review of Asset Pricing Studies, 2022 Abstract Marketing capability refers to a firm’s ability to optimally deploy and integrate different marketing inputs to achieve high sales at low cost. This paper examines whether the value of marketing capability is incorporated into stock returns.
Tze Chuan (Chewie) Ang +3 more
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Explaining the Relationship between Marketing Capabilities and Business Financial Performance [PDF]
مدیریت بازرگانی, 2017 One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance.
Zohreh Dehdashti Shahrokh +2 more
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Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB) [PDF]
Problems and Perspectives in Management, 2023 The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB).
Mohammad Mansour Abu-Jalil +2 more
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Entrepreneurial orientation and the threat of imitation: the influence of upstream and downstream capabilities [PDF]
, 2013 This paper uncovers the complexity between Entrepreneurial Orientation (EO) and performance. The paper explores the effect of the threat of imitation, which is a key external factor to explain competitive dynamics, and hence highlights effectiveness of ...
Canales, J.I. +2 more
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Matching Mechanism between Technological Capabilities and Marketing Capabilities [PDF]
Proceedings of the 2015 International Conference on Industrial Technology and Management Science, 2015 Both technological capabilities and marketing capabilities are positively related to firm performance. This paper aims to reveal the matching mechanism between technological capabilities and marketing capabilities. We analyze the matching relationship between technological capabilities and marketing capabilities and construct the evaluation index ...
P.B. Gao, S.B.O Hao
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Determinants of SMEs’ product innovation performance in Malaysia: an extended model
Cogent Business & Management, 2022 This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and ...
Maha Mohammed Yusr +4 more
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Marketing management capability:the construct and its dimensions: an examination of managers’ and entrepreneurs’ perceptions in a retail setting [PDF]
, 2018 Purpose: This paper aims to explore the relationship between corporate cultural/intangible assets and marketing capabilities by examining managers’ and entrepreneurs’ perceptions in a retail setting.Design/methodology/approach: Nineteen face-to-face ...
Brown, Dalila +2 more
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Leadership and Marketing Capabilities in Small Businesses of Subsistence Marketplaces
SAGE Open, 2022 Small businesses are vital in developing countries. Usually, the marketplaces in the most impoverished areas are subsistence marketplaces, and small businesses are frequently created as the only form of subsistence for the entrepreneur and their family ...
Carlos M. Jardon, Xavier Martinez-Cobas
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