Digital marketing, digital orientation, marketing capability, and information technology capability on marketing performance of Indonesian SMEs [PDF]
International Journal of Data and Network Science, 2022 This research analyzes the effect of digital marketing, digital orientation, marketing capabilities, and information technology capabilities on marketing performance of Indonesian SMEs. The methods are quantitative methods and data analysis techniques using AMOS 23 software based on Structural Equation Modeling (SEM). The method of selecting the sample
Mohammad Hamim Sultoni +3 more
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Dynamic capabilities, Marketing Capability and Organizational Performance
Brazilian Business Review, 2017 The goal of the study is to investigate the influence of dynamic capabilities on organizational performance and the role of marketing capabilities as a mediator in this relationship in the context of private HEIs in Brazil. As a research method we carried out a survey with 316 IES and data analysis was operationalized with the technique of structural ...
Takahashi, Adriana Roseli Wünsch +3 more
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Strategic Orientation and Marketing Capabilities [PDF]
مطالعات مدیریت راهبردی, 2013 The purpose of this study is to investigate the influence of strategic orientation on the marketing capabilities in the organization. The nature of research method is survey-applied. For data gathering, the managers of Mellat bank in Mashhad were subject to distribute the questionnaire.
Fariborz Rahimnia +2 more
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Investigating the Effect of Marketing Capabilities on Organizational Productivity with the Mediating Role of Brand Equity [PDF]
مدیریت بهره وری, 2022 Nowadays, competition in business has made paying attention to productivity, customer and brand satisfaction more and more important. Achieving higher performance is a goal that organizations take various steps to achieve.
Naser Seifollahi
doaj +1 more source
An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
Estudios Gerenciales, 2022 This study analyses the marketing strategy implemented in SMEs. A case study is carried out with eight Colombian manufacturing companies with more than ten years of creation and more than fifty employees.
Mónica Franco-Ángel +1 more
doaj +1 more source
Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies [PDF]
مدیریت بازرگانی, 2016 According to Capabilities-based theory, Companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior.
Mohammad Taleghani, Mehran Mahdi Zadeh
doaj +1 more source
Cogent Business & Management, 2023 The use of digital resources through digital marketing is an option to be able to reach customers, build interactions with customers in real time and finally achieve customer satisfaction.
Zakiyah Zahara +3 more
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Explaining the Relationship between Marketing Capabilities and Business Financial Performance [PDF]
مدیریت بازرگانی, 2017 One of the main concerns of business executives is the investment in developing organizational capabilities that have a significant impact on improving business competitiveness and performance.
Zohreh Dehdashti Shahrokh +2 more
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Strategic planning of human resources as an entrance to enhance marketing capabilities: A case study of King Abdullah II Center for Design and Development (KADDB) [PDF]
Problems and Perspectives in Management, 2023 The study aims to identify the impact of strategic planning of human resources in enhancing marketing capabilities at the King Abdullah II Center for Design and Development (KADDB).
Mohammad Mansour Abu-Jalil +2 more
doaj +1 more source
Determinants of SMEs’ product innovation performance in Malaysia: an extended model
Cogent Business & Management, 2022 This paper analyzes the organizational capabilities associated with new product development of SMEs in manufacturing companies with indicators such as administrative capabilities, functional capabilities (R&D, manufacturing, and marketing), and ...
Maha Mohammed Yusr +4 more
doaj +1 more source