COMPLEMENTARITY OF INFORMATION TECHNOLOGY AND MARKETING CAPABILITIES [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2015 This paper study the relation between information technology and marketing capabilities. The interface between marketing and information technology forms the subject of numerous empirical and conceptual research.
RAUL ALEXANDRU HUȚU
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Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities
Research Horizon, 2021 Competition intensity (CI), innovation capability (IC) and dynamic marketing capabilities (DMCs) are still an interesting problem for studies in scientific research. This study aims to determine the extent of the ability of innovation in mediating the effect of the intensity of competition on dynamic marketing skills.
openaire +1 more source
The impact of digital marketing and brand articulating capability for enhancing marketing capability
International Journal of Data and Network Science, 2023 Small and Medium Enterprises (SMEs) have a central role in the Indonesian economy. SMEs are a driver of the Indonesian economy and non-oil exports and have a significant role in absorbing labor. The SME sector in Indonesia generally has several obstacles, one of which is marketing constraints.
Abdul Razak Munir +3 more
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Marketing Capabilities and Selling Capabilities. Implementing a Framework Guide for a Business Performance [PDF]
Journal of Emerging Trends in Marketing and Management, 2017 Business performance depends on many factors: economic context, market trends, competitive environment, customer behavior, managerial competences, marketing and selling capabilities.
Cruceru, Anca Francisca, Moise, Daniel
doaj
Impact of Institutional Support on Export Performance
Economies, 2021 This paper examines institutional support (financial and marketing support) on export-oriented firms’ performance or so-called born globals. We develop a model to address how financial and marketing support can help young entrepreneurial firms to ...
Mário Nuno Mata +3 more
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Ekonomi dan Bisnis, 2022 Saat ini keterampilan kewirausahaan memiliki peran penting bagi UKM untuk meningkatkan kinerja pemasaran dan digunakan sebagai keunggulan kompetitif untuk meningkatkan persaingan bisnis.
Zakiyah Zahara
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Минералого-геохимические особенности пород баженовской свиты Снежного месторождения (Томская область) [PDF]
, 2011 The main purpose of this research is to investigate the role of top management's social capital as a microlevel origin of four specialized marketing capabilities: pricing, product development, distribution, and marketing communication.
Brettel, Malte +2 more
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MODERN MARKETING, DETERMINANT CONCEPT IN THE REAPPRAISAL OF BUSINESS AND ORGANIZATIONAL PROFESSIONS AND OF TRAINING PROFESSIONALS IN THE NEW ECONOMY [PDF]
Management & Marketing, 2008 The content of marketing is countinously redefined and reflected in new concepts, therefore leading to the development of a new concept the modern marketing.
Valerica OLTEANU
doaj
Investigating the Effect of Entrepreneurial Orientation and Marketing Orientation on the Effectiveness of Marketing through Marketing Capabilities in Small and Medium-Sized Enterprises [PDF]
کاوشهای مدیریت بازرگانی, 2020 Nowadays, different businesses have to take various marketing strategies in order to get access to customers. Accordingly, evaluating the effectiveness of marketing activities has gained an utmost importance to ensure that the adapted measures are ...
Zahra Mohammadi +2 more
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Marketing capabilities: do they matter in INVs? [PDF]
, 2010 This paper examines the influence that marketing capabilities developed in international new ventures can have on their international performance and international geographical diversification.
Blesa, Andreu +2 more
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