Marketing communications in health and medicine: perspectives from Willis-Knighton Health System [PDF]
BMC Health Services Research, 2020 Background Communications prowess is a key ingredient of productive healthcare delivery pursuits, with associated successes clearly positioning health and medical establishments for growth and prosperity. Many conveyance mechanisms are at the disposal of
James K. Elrod, John L. Fortenberry
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Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture [PDF]
BMC Health Services Research, 2020 Background Willis-Knighton Health System’s special supplement in BMC Health Services Research, “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System,” focuses on advertising, public relations, sales promotion ...
James K. Elrod, John L. Fortenberry
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Integrated marketing communications: a strategic priority in health and medicine [PDF]
BMC Health Services Research, 2020 Background Healthcare establishments portray themselves to their patient populations using many communicative mechanisms. Perhaps the first avenues that come to mind are the outward conveyances of the marketing communications mix, including advertising ...
James K. Elrod, John L. Fortenberry
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Optimization of marketing communications of trade enterprises in modern conditions [PDF]
E3S Web of Conferences, 2023 The main directions of development of marketing communications of commercial enterprises in modern conditions are analyzed in the article. The purpose of the article is to reveal and substantiate the prospects of development of marketing communications ...
Marusinina Elena +3 more
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RESEARCH ON THE PRACTICAL ASPECTS OF THE PROVIDING EFFICIENCY OF MARKETING COMMUNICATIONS’ BANK
Фінансово-кредитна діяльність: проблеми теорії та практики, 2021 The marketing communications play an important role in the activities of banks, because it is one of the most important elements of the marketing activity.
T. D. Girchenko, O. V. Panchenko
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Economic essence of costs on marketing communications of enterprises
Економіка, управління та адміністрування, 2023 Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer ...
V.V.
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Performance of Social Media Marketing Communications of Industrial Companies [PDF]
SHS Web of Conferences, 2021 Social media activities create additional opportunities for industrial companies to increase sales in industrial markets. The results will be influenced by the intensity of communications and posting online, as well as the content and its integrity.
Izakova Natalya +2 more
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AN EMPIRICAL STUDY OF MARKETING COMMUNICATIONS EFFECTIVENESS IN SLOVENIAN MARKET [PDF]
Innovative Issues and Approaches in Social Sciences, 2014 This paper deals with the value or more specifically, the contribution of marketing communications strategy to effectiveness of marketing communications and hypothesizes that marketing communications strategy correlate with the effectiveness of marketing
Damjana Jerman, Bruno ZavršniK
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Health Communication Should do no Harm: Weight and Diabetes Stigma in Online Health Content
Journal of Patient Experience, 2023 Stigmatizing language in online health communication negatively impacts patient experience and health outcomes. Journals, medical associations, and patient groups have affirmed the use of person-centered language; however, those changes have not been ...
Jennifer L Lonzer MA +7 more
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Maketingu rebyu, 2020 In this study, commuters refer to consumers that use transit, especially train. They include railway users, consumers shopping in or near the stations and the audience for out-of-home (OOH) advertising and traffic advertising.
Shinji Takahashi, Yasunari Sasaki
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