Results 11 to 20 of about 20,585 (176)
CUSTOMER SERVICE AND ITS IMPACT ON CONSUMER BUYING PATTERNS [PDF]
Modern Management Review, 2021 The study focuses on the relationship between customer service and consumer shopping patterns at a selected retailer in Whittlesea, South Africa. The study's primary objectives were to identify the fundamental components of customer service and assess if
Tshepo TLAPANA, Kwanele MDUBA
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Integrated marketing communications in sport organizations [PDF]
Marketing (Beograd. 1991), 2011 Integrated marketing communications represent the unification of organization's marketing and communication activities. Sports organizations have the emphasized need for effective communication with their environment (the public, the media, advertisers ...
Gašović Milan
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Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry [PDF]
E3S Web of Conferences, 2021 This article deals with the problem of insufficient objective characteristics for determining the productivity of integrated marketing communications in business and organizations of various fields of activity, including those involved in ecology, energy,
Fedyaeva Anna +3 more
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Social media- an effective tool to influence purchase decisions of students- a case study at a public Higher Education Institution in South Africa [PDF]
The Retail and Marketing ReviewSocial media platforms provide companies with vast consumer markets, where students openly share their preferences and opinions, allowing marketers to observe and even guide their choices. As social media content spreads rapidly, it fosters conformity in
Fathima Khan-Ameer, Dr. Marlini Moodley
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Marketing and Marketing Communication in SMEs [PDF]
EUROPEAN RESEARCH STUDIES JOURNAL, 2013 This paper reveals the main findings of two research studies carried out in cooperation with the University of Finance and Administration in Prague within the realization of research projects focused on the needs of businesses. The research in small-and medium-sized enterprises was looking into the application of decisive market competencies and the ...
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Communicare, 2022 Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets.
Peter Schafer
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ASSESSMENT OF EFFICIENCY AND EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS
Дискурс, 2019 Conceptual issues of measuring the efficiency and effectiveness of digital marketing communications are considered. The interrelation between digital marketing communications tools and business goals, marketing and communication goals of an organization ...
V. P. Semenov +2 more
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Marketing communications of higher education institutions in the Republic of Serbia [PDF]
Marketing (Beograd. 1991), 2015 In order to face increasing competition on the market and address other new challenges, higher education institutions (HEIs) started to apply new business approaches which led to the development of higher education management and marketing.
Popović Ana
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Marketing communications in the digital age [PDF]
E3S Web of Conferences, 2019 In this article, the author raises the issues of marketing communications in the digital age. The article also presents the differences between traditional marketing communications and digital marketing.The theoretical basis includes the analysis of ...
Idrysheva Zhazira +4 more
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, 2014 With the proliferation of digital and social media, there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging.
Eagle, Lynne +3 more
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