Effectiveness of marketing business communications at logistics enterprises
Економіка, управління та адміністрування, 2023 The article is devoted to the research and features of marketing business communications at logistics enterprises. It is determined that the following business communications should be used to achieve marketing goals: increasing attention to a product or
V.H. , O.A. , I.M., H.Yu. , S.B.
doaj +1 more source
Integrated marketing communications paradigm in digital environment: The five pillars of integration [PDF]
Megatrend Revija, 2014 This paper is focused on the paradigm of integrated marketing communications (IMC) in digital environment. The integration is analysed through five aspects.
Rakić Beba, Rakić Mira
doaj +1 more source
Selected Indicators for Evaluating the Effectiveness of Marketing Communication
Marketing of Scientific and Research Organizations, 2015 The issue of the evaluation of marketing activity in each institution most often refers to marketing communications and therefore promotional activities of the company.
Olejniczak Aneta, Tomorad Darko
doaj +1 more source
Marketing communications in conditions of crisis [PDF]
Marketing (Beograd. 1991), 2009 The paper aims to reveal potential economic benefits deriving from implementation of regionally integrated marketing communications strategy in the period of the global financial crisis. Possibilities for implementation of regionally integrated marketing
Ognjanov Galjina
doaj
Oxygen and ROS Delivery for Infected Wound Healing and Future Prospects
Advanced Healthcare Materials, EarlyView.Bacterial infection is a major driver of delayed wound healing and postsurgical readmissions; with rising antibiotic resistance, solid peroxide–releasing biomaterials offer sustained delivery of ROS/O2 for antimicrobial control and microenvironmental modulation.
Ayden Watt +7 more
wiley +1 more source
TRENDS AND CONCEPTS OF MARKETING COMMUNICATIONS AT THE MODERN STAGE OF COMMODITY MARKET
Статистика и экономика, 2016 The article considers and justifies the modern concepts and trends of marketing communications. It deals with examples of emerging communication technologies, proposes the system of the evolution concepts of marketing communications and characteristics ...
Vladimir A. Polyakov, Andrey A. Romanov
doaj +1 more source
MARKETING IN TOURISM – DIRECT MARKETING AS MARKETING COMMUNICATIONS TECHNOLOGY [PDF]
STED Journal, 2020 Marketing in tourism is a systematic adjustment of tourism company policy and political policy at the local, regional, national and international levels in order to meet the needs of tourists and make a profit.
Nejra Hujić, Fatima Salihić
doaj +1 more source
Radiative Cooling by Green(er) Solvents‐Upcycled Polyvinyl Chloride From Drug Blisters Waste
Advanced Optical Materials, EarlyView.This study explores upcycling poly(vinyl chloride) (PVC) from used pharmaceutical blisters into sustainable radiative cooling materials. Using solvent separation and membrane fabrication, PVC was converted into white membranes paired with aluminum foil.
Andrea Lanfranchi +2 more
wiley +1 more source
UTICAJ INTEGRISANIH MARKETING KOMUNIKACIJA NA POZICIJU TURISTIČKE DESTINACIJE – PRIMJER BOSNE I HERCEGOVINE [PDF]
Zbornik Radova Ekonomskog Fakulteta u Istočnom Sarajevu, 2014 The paper entitled „The impact of integrated marketing communications on the position of tourist destination – example of Bosnia and Herzegovina“ strives to show the importance of integrated marketing communications in modern management of a tourist ...
Biljana Rađenović Kozić +1 more
doaj +1 more source
Service quality affecting student satisfaction in higher education institutions in Ghana
Cogent Education, 2023 Higher education stakeholders have re-strategized to identify the unique competitive causes of comfortability among students’ satisfaction. Student satisfaction has been largely observed in the literature as a significant strategy and competitive factor ...
George Kofi Amoako +4 more
doaj +1 more source