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Digital Marketing Tactics, Non-Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code-Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean. [PDF]
Matern Child NutrMazariegos M +3 more
europepmc +1 more source
Post-marketing safety signals and report-level ARIA-E stratification for lecanemab and donanemab: an integrated FAERS and WHO-VigiAccess pharmacovigilance study. [PDF]
Ther Adv Drug SafXue WY +6 more
europepmc +1 more source
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Marketing information systems—The problem of system usage
Journal of the Academy of Marketing Science, 1974Much literature has been devoted to singing the praises of present and potential computer utilization in marketing. Highly touted are “total information systems,” “on-line, real-time systems,” and “simulation-based systems.” One would be led to believe that each company has devoted or should be devoting its moneys and energies to the design and ...
Charles D Schewe
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, 2014 A marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision-making processes.
CEDROLA, ELENA
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Geographic information systems as a marketing information system technology
Decision Support Systems, 2004Marketing information systems (MKIS) are decision support systems targeted at marketing-specific decisions. One of the most widely disseminated MKIS models divides the marketing decision universe into four domains and links these domains to each other and to other marketing activities.
Hess, Ronald L. +2 more
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Management Decision, 1991
In the increasingly competitive environment which has developed in recent years there can be little doubt that marketing intelligence has become a vital factor in the organisation’s ability to succeed. In the past, when change was less rapid than it is today, it was reasonable to assume that the best forecast of the immediate future was a direct ...
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In the increasingly competitive environment which has developed in recent years there can be little doubt that marketing intelligence has become a vital factor in the organisation’s ability to succeed. In the past, when change was less rapid than it is today, it was reasonable to assume that the best forecast of the immediate future was a direct ...
openaire +2 more sources
Aslib Proceedings, 1994
This article has examined the changing role of MKIS. The types of questions to which MKIS need to respond have been identified, and the range of types of MKIS systems are introduced. It is proposed that the marketing mix is extended to include 5 ‘P’s, the conventional four: product, price, place and promotion, plus data Processing.
openaire +1 more source
This article has examined the changing role of MKIS. The types of questions to which MKIS need to respond have been identified, and the range of types of MKIS systems are introduced. It is proposed that the marketing mix is extended to include 5 ‘P’s, the conventional four: product, price, place and promotion, plus data Processing.
openaire +1 more source