Results 251 to 260 of about 28,715,351 (285)
Some of the next articles are maybe not open access.

Marketing strategy and marketing performance measurement system: Exploring the relationship

European Management Journal, 2010
Lucio Lamberti, Noci Giuliano
exaly  

Marketing Information System

2008
Shashi Shekhar, Hui Xiong
openaire   +1 more source

A non-linear causal network of marketing channel system structure

Journal of Retailing and Consumer Services, 2015
Florian Dost
exaly  

Geographic information systems and marketing

1997
oz CO?RAFİ BİLGİ SİSTEMLERİ VE PAZARLAMA Kadir Karakurum Yüksek Lisans, İşletme Bölümü Tez Yöneticisi: Prof. Dr. Hüseyin Ateş Haziran 1997, 107 sayfa Bu çalışmada CBS'nin pazarlama amaçlı kullanımı incelenmiştir. Literatür araştırmasında, CBS'nin `Yönetim Bilişim Sistemlerinin` (YBS) sahip olduğu `nitelik verileri` olarak adlandırılan veri ...
openaire   +2 more sources

Marketing Information Systems: Design and Applications for Marketers

Journal of Marketing Research, 1984
Carl E. Ferguson   +2 more
openaire   +1 more source

Marketing management in a complex adaptive system: An initial framework

European Journal of Marketing, 2004
Chad Perry
exaly  

Home - About - Disclaimer - Privacy