Results 241 to 250 of about 28,715,351 (285)

Marketing Information Systems

Journal of Marketing, 1969
The author provides insights into the need for marketing information systems and discusses their benefits, organizational needs, structural requirements, and general limitations. Illustrations of current marketing information systems are provided.
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Information systems in marketing

European Journal of Marketing, 1995
Analyses traditional management marketing information systems (MkIS) as well as the more operational day‐to‐day sales and marketing process‐oriented MkIS, by the type of use and organizational position of users. Presents a framework relating MkIS to other organizational IS, based on marketing management processes which facilitate the search for new ...
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Creating an integrated marketing information system

The 2014 2nd International Conference on Systems and Informatics (ICSAI 2014), 2014
Information technology tool is very important for enterprises competition in the fierce market. In order to provide a powerful operation tool for enterprise, we create an integrated marketing information system. Firstly, we present the integrated framework of marketing information system. Then the whole creation processes about before-sale, in-sale and
Jian-sen Liu, Kun Zhai, Bin Liu
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The impact of information systems on organizations and markets

Communications of the ACM, 1991
The adoption of information technology (IT) in organizations has been growing at a rapid pace. The use of the technology has evolved from the automation of structured processes to systems that are truly revolutionary in that they introduce change into fundamental business procedures.
Vijay Gurbaxani, Seungjin Whang
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Market information system in regulated markets of Haryana

Indian Journal of Economics and Development, 2017
The study was conducted in the state of Haryana in 2014–15 to study the various market news and information services made available by market committees of the state and to know their effective utilization by farmers. Six regulated markets namely Sirsa, Ratia. Kaithal, Karnal, Rohtak and Hodal were selected for the purpose, two from each of the 3 zonal
null Sanjay, Sanjay Kumar, Moro Seidu, Veer Sain   +3 more
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Marketing information systems in tourism companies: [PDF]

Academica Turistica - Tourism and Innovation Journal, 2011
Th is paper presents a survey of the characteristics of marketing information systems (MkIS) and marketing information usage within Slovenian tourism companies. In order to investigate the overall status of MkIS, a questionnaire based on theoretical background and previous research was created.
Janja Štokelj, Aleksandra Brezovec, Doris Gomezelj Omerzel   +2 more
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Market Information System For Farmers

المجلة الفلسطينية للتكنولوجيا والعلوم التطبيقية, 2021
في يومنا هذا، نادرا ما يستخدم المزارعين الفلسطينيين من أصحاب المزارع الصغيرة والمتوسطة والمزارع متعددة الاستعمال أنظمة معلومات السوق لأسباب مختلفة مثل: التكلفة، وندرة هذه الأنظمة، وقلة الخبرة والمعرفة في التعامل معها، وصعوبة التعامل مع الأنظمة المتوفرة.
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Computerized marketing information systems

European Journal of Marketing, 1970
Examines computerised marketing information systems and considers the implications of their role and the major characteristics of such systems and discusses the DEMON model in detail. States that a system is a set of components which interact in a certain manner to achieve its goals; an open system is distinguished from a closed one by the fact that ...
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Marketing System Failure: Revisioning Layton’s Marketing System Model

Journal of Macromarketing, 2021
Micael-Lee Johnstone, Janine Williams, Janet Davey   +2 more
exaly  

Marketing Decision Support System Based on Data Mining Technology

Applied Sciences (Switzerland), 2023
Nor Asiah Omar
exaly