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, 2022 Marketing mix merupakan salah satu kegiatan pemasaran yang sangat menentukan keberhasilan suatu perusahaan dalam mencapai tujuan perusahaan tersebut. Dalam marketing mix terdapat variable-variabel yang merupakan inti dari sistem pemasaran perusahaan, yakni produk, struktur harga, kegiatan promosi dan sistem distribusi yang dapat menciptakan dan ...
Helen O’Sullivan, Isaac Ngugi
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Examination of marketing mix performance in relation to sustainable development of the Poland's confectionery industry. [PDF]
PLoS ONE, 2020 The conventional concept of marketing mix does not take into account the idea of sustainable development. The basic objective of this examination is to analyze and evaluate the performance of selected marketing mix elements from the perspective of the ...
Pawel Tadeusz Kazibudzki +1 more
doaj +2 more sources
How marketing mix (7Ps) affect the patients’ selection of a hospital: experience of a low-income country [PDF]
Journal of the Egyptian Public Health Association, 2020 Background Applying marketing mix in the hospitals is necessary for their success. It is also important to optimize the price, developing services, increasing health literacy, and improving financial resources.
Ramin Ravangard +2 more
doaj +2 more sources
The Influence of Coordinated Wildlife-based Tourism Marketing Mix Strategies on the Overall Tourism Performance of Zimbabwe [PDF]
African Journal of Hospitality, Tourism and Leisure, 2023 This study analysed the influence of coordinated wildlife-based tourism marketing mix strategies towards improving the tourism performance of Zimbabwe.
Timothy T. Kuguyo, Edson Gandiwa
doaj +1 more source
How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?
Journal of Consumer Sciences, 2023 XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix ...
Retnaningsih +2 more
doaj +1 more source
The effect of international sporting event marketing mix (7Ps) on foreign spectators’ destination image, satisfaction and revisit intention: An empirical evidence from 2019 Gwangju FINA World Championships [PDF]
Cheyuk gwahag yeon-gu, 2020 Purpose Limited research has investigated the marketing mix of international sporting events empirically. This study filled this gap by identifying the marketing mix and examined the structural relationships among marketing mix, destination image ...
Doo-Sik Min
doaj +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2023 This study aims to determine the direct influence of the marketing mix on customer satisfaction and loyalty as well as the indirect influence of the marketing mix on loyalty through customer satisfaction for food service at restaurants in Ho Chi Minh ...
Nguyễn Hải Quang
doaj +1 more source
An empirical investigation on factors influencing customer selection of ADSL services [PDF]
Management Science Letters, 2013 In this paper, we present an empirical investigation on various factors affecting ADSL service selection in city of Tehran, Iran. The proposed model of this paper uses a standard questionnaire and distributes it among randomly selected customers who have
Naser Azad, K. Darabi
doaj +1 more source
From physical marketing to web marketing [PDF]
, 2002 Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of ...
Constantinides, Efthymios
core +9 more sources
Maketingu Janaru, 2022 Marketing mix is the first tool that marketers learn, but the issue of how the 4 P’s are combined has not been clearly addressed. The reason for this is that in regression analysis, which has become a mainstream approach in the social sciences, it is ...
Tomokazu Kubo
doaj +1 more source