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Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda
SAGE Open, 2023 Although neuromarketing research has developed, the current studies lack to provide comprehensive insights into neuromarketing and marketing mix. Therefore, this study has designed to provide a comprehensive overview of neuromarketing, classification of ...
Ahmed H. Alsharif +4 more
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Journal of Management Small and Medium Enterprises (SME's), 2022 7P marketing mix strategy is one of marketing strategies that has been widely used in every field of business. The purpose of this research is to analyze the marketing strategies that have been implemented in home industry SUIIP that is a ‘kembang ...
Yossy Inka Febriani +1 more
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Porovnání marketingového mixu mobilních operačních systémů [PDF]
Trendy v podnikání, 2015 With the advent of new technologies, mobile apps gain popularity. During their creation, it is important to bear in mind the behaviour of the competition and the return on investments.
Michaela Jánská, Michael Igari
doaj
EXTENDED MARKETING MIX (7Ps) AND HRM RECRUITING. HOW TO SELL A JOB
Studia Universitatis Babeş-Bolyai Negotia, 2018 The need to merge marketing and human resource management gained momentum in the last two decades. The paper addresses the extended marketing mix, or the 7Ps of marketing, identifies and operationalize specific HRM components that fit this framework ...
Aurelian SOFICĂ, Smaranda COSMA
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Integrated Marketing and Customers’ Decision Saving Funds in Islamic Banks
Shirkah, 2019 Indonesia has a good market potential for Islamic banking business development. However, the market share of Islamic banks is still far behind the conventional ones. Over 5 years, Islamic marketing mix has been integrated with the contemporary marketing
Wenda Wahyu Christiyanto, Mardi Astutik
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Key performance indicators of marketing mix effectiveness in the pharmaceutical business
Путеводитель предпринимателяThe article is devoted to the study of determining key performance indicators of the marketing mix effectiveness in the pharmaceutical business. The problems and contradictions in ensuring the effectiveness of marketing in pharmaceutical companies are ...
N. A. Lagoda
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Pristup dizajniranju ISDN marketinškog miksa
Promet (Zagreb), 2012 Initial "commercial" ISDN marketing-mix applications confirm the import of marketing in successful implementation of ISDN. Within insufficiently researched complex of ISDN marketing issues the paper presents the concept of the required more vigorous ...
Ivan Bošnjak
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, 2020 Kehidupan perekonomian Indonesia sekarang ini menampakan wajahnya yang cerah dan makin hari makin cepat dinamikanya. Indikasi dari hal ini dapat dilihat dari semakin banyaknya bermunculan jenis perusahaan dengan berbagai ragam spesifikasi dibidang usaha.
openaire +1 more source
Bridging the gap: Multi‐stakeholder perspectives of molecular diagnostics in oncology
Molecular Oncology, EarlyView.Although molecular diagnostics is transforming cancer care, implementing novel technologies remains challenging. This study identifies unmet needs and technology requirements through a two‐step stakeholder involvement. Liquid biopsies for monitoring applications and predictive biomarker testing emerge as key unmet needs. Technology requirements vary by
Jorine Arnouts +8 more
wiley +1 more source
Strategic approach to film marketing in international setting [PDF]
Marketing (Beograd. 1991), 2011 This paper represents the strategic aspects of the film marketing through an analysis of contemporary international theory and practice. The analysis is based on the basic principles of the film marketing and film product development.
Štavljanin Velimir +2 more
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