Results 271 to 280 of about 1,209,520 (301)

Strategy fit and performance consequences of international marketing standardization

Strategic Management Journal, 2006
Constantine S Katsikeas, Saeed Samiee, Marios Theodosiou   +2 more
exaly  

Optimal marketing strategy: A decision-making with ANP and TOPSIS

International Journal of Production Economics, 2010
Chin-Tsai Lin
exaly  

Market Strategy

2016
openaire   +1 more source

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Journal of the Academy of Marketing Science, 2007
Sreedhar R Madhavaram, Shelby D Hunt
exaly  

Marketing-Strategie

2002
openaire   +1 more source

Marketing strategie

2022
Frambach, Ruud T., Nijssen, Ed J.
openaire   +1 more source

Revisiting international marketing strategy in a digital era

International Marketing Review, 2019
Leonidas C Leonidou
exaly  

Market strategy--market analysis.

Illinois dental journal, 1985
openaire   +1 more source

Marketing-Strategie

2008
openaire   +1 more source

Does sustainability marketing strategy achieve payback profits? A signaling theory perspective

Corporate Social Responsibility and Environmental Management, 2018
Taiwen Feng, Yongtao Song
exaly