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The Implicit Aesthetic Preference for Mobile Marketing Interface Layout—An ERP Study [PDF]
Frontiers in Human Neuroscience, 2021 Businesses and scholars have been trying to improve marketing effect by optimizing mobile marketing interfaces aesthetically as users browse freely and aimlessly through mobile marketing interfaces.
Shu Wang +9 more
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The Effect of Mobile Marketing Design on Consumer Mobile Shopping
Complexity, 2021 The rapid popularity of mobile shopping makes people’s lives more convenient, but it also makes it easier for customers to change providers. How to use marketing stimulus to retain customers has become an urgent concern for mobile sales companies ...
Junhong He +3 more
doaj +2 more sources
MOBILE MARKETING FUTURE TRENDS [PDF]
Annals of "Spiru Haret". Economic Series, 2010 The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia ...
CĂTOIU, Iacob +2 more
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The Effects of Mobile Marketing on Purchasing Decisions in Serbia
Proceedings, 2023 Mobile marketing is a multi-channel digital promotional activity to reach the target audience through their mobile devices. Mobile marketing has great potential due to the large number of users that can be covered.
Miloš Kolavčić
doaj +1 more source
Among Makarti, 2022 Penelitian ini bertujuan untuk menganalisis E-Commerce dan Mobile Marketing berpengaruh positif dan signifikan secara parsial dan stimultan Terhadap Keputusan pembelian produk facial wash NASA di stokist R.2137.
Nur Hayati, Novi Rukhviyanti
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Research on Film Short Video Marketing Strategy from the Perspective of the New Marketing Theory of 4C [PDF]
SHS Web of Conferences, 2023 Short video is a new symbol of information dissemination in the era of mobile Internet. The rapid development of mobile Internet is changing people’s lives but also changed the traditional marketing model In the process of the development of the mobile ...
Xu Jingyi
doaj +1 more source
DEVELOPMENT OF MOBILE MARKETING IT PROJECTS: OPPORTUNITIES FOR MOLDOVA AND UKRAINE
Economy and Sociology, 2020 This article describes the main problematic issues and modern approaches to managing and developing mobile marketing IT projects. In this study, the authors set the goal of the study – to analyze the features of IT project management in mobile marketing,
Maryna CHAIKOVSKA, Alla LEVITSKAIA
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International Journal of Applied Research in Business and Management, 2021 The relevance of smartphones and mobile apps has increased significantly in recent years. Increasingly, companies are trying to use mobile apps for their business purposes. Accordingly, the role of app marketing has become more important.
Atilla Wohllebe, Mario Hillmers
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Technological and Economic Development of Economy, 2023 With the advent of digital technology and social media, mobile phone companies are increasingly turning to emotional marketing to appeal to consumers’ inner preferences.
Yaping Jiang, Yanyan Sun, Shibo Tu
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Corporate social responsibility, marketing capabilities and consumer behavioral responses [PDF]
REGE Revista de Gestão, 2022 Purpose – The purpose of the study was to examine the effect of corporate social responsibility (CSR) and marketing capability on consumer behavioral responses in the mobile telecommunication industry in Ghana.
Collins Kankam-Kwarteng +2 more
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