Results 31 to 40 of about 2,693,635 (326)
Tools of Mobile Marketing of Today’s Business-Structures
Вестник Российского экономического университета имени Г. В. ПлехановаThe development of information technologies and use of mobile devices that help establish direct contacts at a distance became an integral part of people life and tools of conducting today’s business.
S. B. Baurina
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OPPORTUNITIES OF MOBILE MARKETING IN TOURISM
, 2020 This article describes opportunities of mobile marketing in tourism. Mobile marketing is the implementation of marketing activities through mobile devices.
Khurramov Ortikjon Kayumovich +4 more
semanticscholar +1 more source
Assessing the attitude towards mobile marketing among university students
African Journal of Marketing Management, 2020 The study was initiated to assess the attitude towards mobile marketing among students of Bahir Dar University, Ethiopia. The objective of the study is to evaluate whether the university students have accepted Mobile/SMS advertising positively and to ...
Aemro Worku +3 more
semanticscholar +1 more source
Cogent Social Sciences, 2018 Lack of access to markets occasioned by missing market information has constrained market participation among smallholder farmers in developing countries.
T. Sikundla, A. Mushunje, B.E. Akinyemi
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Mobile marketing technology adoption in service SMEs: a multi-perspective framework
Journal of Science and Technology Policy Management, 2019 Purpose The popularity and use of mobile marketing technologies or devices have led to significant interest from researchers and practitioners, particularly in small- and medium-sized enterprises (SMEs), where these technologies offer significant ...
S. Eze +5 more
semanticscholar +1 more source
Sustainability, 2020 The strong interactivity and size limitation of the mobile interface calls for the utilization of users’ aesthetic preferences to provide better mobile marketing recommendations in order to promote the sustainable development of m-commerce.
Liang Xiao, Hangxiao Mao, Shu Wang
semanticscholar +1 more source
New Mobile Marketing Capabilities of the Android Platform
Managerial Economics, 2012 Rapid development of the intelligent mobile devices such as smartphones and tablets created numerous opportunities for new forms of both mobile marketing and marketing in general.
Piotr Gurgul
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The Emotional Impact of Irritation and Entertainment on Mobile Advertising Effectiveness [PDF]
Akofena: This article examines the influence of emotional variables on the attitude of smartphone users in Algeria as well as their intention to purchase. The study is based on a representative sample of 311 Algerian users and uses the structural equation ...
Redha RAHMOUN & Samiya BENYETTOU
doaj +1 more source
Information Flow along Catfish Marketing Channels in Nigeria: Whither the Role of Mobile Telephony [PDF]
, 2015 The objectives of this study were two-folds; examined the use of mobile phone technology to facilitate catfish marketing and identified the determinants of variations in the frequency of mobile phone use for catfish marketing among agents involved in the
Animashaun, Jubril Olayinka +2 more
core +1 more source
FEBS Open Bio, EarlyView.What factors make for an effective digital learning tool in Higher Education? This systematic review identifies elements of a digital tool that published examples reveal to be features of an engaging and impactful digital tool. A systematic literature search yielded 25 research papers for analysis.
Akmal Arzeman +4 more
wiley +1 more source