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Discourse analysis, pragmatics, multimodal analysis
2018Abstract This chapter explores three approaches to AVT rooted in the linguistic tradition, but which can prove valuable in the study of the texts and of their reception, namely pragmatic, discourse and multimodal approaches.
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Social Semiotic Multimodal Analysis of Discourse in Banking
2016During the 2008 global financial crisis, banks were receiving the blame. During this time they changed their message in an attempt to convince customers that they were different to “Banks”. In advertisements on television and in newspapers, they distanced themselves from other banks with slogans like “Barbara lives in Bank World, but we live in your ...
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Critical Analysis of Multimodal Discourse
2013This is an encyclopaedia article which defines the fields of critical discourse analysis and multimodality studies, argues that within critical discourse analysis more attention should be paid to multimodality, and within multimodality to critical analysis, and ends reviewing a few examples of recent work in the critical analysis of multimodal ...
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Discourse & Technology: Multimodal Discourse Analysis
IEEE Transactions on Professional Communication, 2005openaire +1 more source
Multimodal Discourse Analysis of Indigenous TikTok Videos
This dissertation aimed to expand the current literature's understanding of Indigenous epistemology within contemporary social media environments. The qualitative study used social descriptive analysis from forty TikTok videos and comment threads.openaire +2 more sources
Discourse and Technology: Multimodal Discourse Analysis (review)
Language, 2007openaire +1 more source