Results 261 to 270 of about 77,262 (300)

Discourse analysis, pragmatics, multimodal analysis

2018
Abstract This chapter explores three approaches to AVT rooted in the linguistic tradition, but which can prove valuable in the study of the texts and of their reception, namely pragmatic, discourse and multimodal approaches.
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Social Semiotic Multimodal Analysis of Discourse in Banking

2016
During the 2008 global financial crisis, banks were receiving the blame. During this time they changed their message in an attempt to convince customers that they were different to “Banks”. In advertisements on television and in newspapers, they distanced themselves from other banks with slogans like “Barbara lives in Bank World, but we live in your ...
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Multimodal discourse analysis

2023
Gunther Kress, Jeff Bezemer
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Multimodal Discourse Analysis for Video of Learning

2022
Tujuan dari penelitian ini adalah untuk mengetahui seberapa baik siswa dalam menyampaikan idenya tentang materi pembelajaran dan untuk mengetahui perasaan dan kondisi siswa. Penulis menggunakan monolog siswa di Kelas Bahasa Inggris. Video dianalisis berdasarkan teori dalam analisis multimodal discourse.
Ayu Indrapuri, R.Sri, Firman Perdana, Muhammad   +1 more
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Multimodal Critical Discourse Analysis

2022
Gwen Bouvier, Joel Rasmussen
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Investigating intersemiosis: a systemic functional multimodal discourse analysis of the relationship between language and gesture in classroom discourse

Visual Communication, 2021
Fei Victor Lim
exaly  

Critical Analysis of Multimodal Discourse

2013
This is an encyclopaedia article which defines the fields of critical discourse analysis and multimodality studies, argues that within critical discourse analysis more attention should be paid to multimodality, and within multimodality to critical analysis, and ends reviewing a few examples of recent work in the critical analysis of multimodal ...
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How ISIS represented enemies as ineffectual in Dabiq: A multimodal critical discourse analysis

Discourse and Communication, 2021
Surinderpal Kaur
exaly  

Metaphor in political discourse: a multimodal analysis

Новое поколение: достижения и результаты молодых ученых в реализации научных исследований
This study expands on multimodal metaphors in political cartoons viewed as instances of multimodal discourse, adding evidence to the assumption that the fundamental principles of Conceptual Metaphor Theory by G. Lakoff and M. Johnson can also be applied to the multimodal metaphors‘ analysis in a relevant and operational manner.
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Multimodal Critical Discourse Analysis for Technical Communication Research

Technical Communication Quarterly, 2023
G Edzordzi Agbozo
exaly