Results 91 to 100 of about 427,071 (230)

Pictorial and Multimodal Metaphor in Commercials [PDF]

, 2014
Deploying metaphor is an attractive and efficient way for advertisers to make positive claims for their products, brands, or services. For a long time, metaphor studies focused almost exclusively on language, but over the past fifteen years the concept of pictorial (or visual) metaphor has been fairly well developed, particularly in the realm of print
openaire   +1 more source

Metaphor in the ESP engineering context [PDF]

Ibérica, 2013
The explicit use of metaphor in the EFL classroom has been documented to enhance the communicative skills of learners (Cameron & Low, 1999; Cortazzi & Jin, 1999; Low, 1999; Littlemore & Low, 2006).
Ana Roldán Riejos, Paloma Ubeda Mansilla   +1 more
doaj   +1 more source

Political cartoon as a tool for criticism

The European Journal of Humour Research
This study analyses the visual representations of the steer metaphor employed by Dr. Bawumia during the submission of his candidacy for the 2023 NPP presidential election, which will culminate in the 2024 presidential election, from the perspective of ...
George Boakye-Yiadom
doaj   +1 more source

Charting the landscape of L2 Chinese literacy research: A scoping review of reading and writing studies

Foreign Language Annals, EarlyView.
Abstract Reading and writing are central components of second language (L2) development, yet research on L2 Chinese literacy remains unevenly conceptualized and methodologically fragmented. This scoping review synthesizes empirical studies on L2 Chinese reading and writing published between 1988 and 2024 to map research foci, construct ...
Matthew D. Coss, Kevin Fedewa, Charlene Polio   +2 more
wiley   +1 more source

Entangled Discourses and Realities of English: Japanese Undergraduates’ Everyday Online and Offline Language Experiences

International Journal of Applied Linguistics, EarlyView.
ABSTRACT Focusing on the narratives of two Japanese undergraduate students, this article examines their everyday experiences of using and learning English, situated within entangled relations of power. Drawing on the Foucauldian notion of discourse, the study reveals how multiple power/knowledge systems—such as native speakerism, prescriptivism ...
Aina Tanaka, Daisuke Kimura
wiley   +1 more source

How L2 Learners Negotiate Meaning in GenAI‐Supported Creative Writing

International Journal of Applied Linguistics, EarlyView.
ABSTRACT This qualitative study explores how second language (L2) learners negotiate meaning and co‐construct knowledge with generative AI (GenAI) in a 12‐week multimodal creative writing project. Chinese middle school students (N = 75) created English picture books using a conversational GenAI agent supporting textual and text‐to‐image generation.
Zhihui Zhang, Scott Aubrey, Zihao Guo, Thomas K. F. Chiu   +3 more
wiley   +1 more source

Deep reinforcement learning for multi‐restart metaheuristics: an environment design for a hybrid of unbiased exploratory search and covariance matrix adaptation evolution strategy

International Transactions in Operational Research, EarlyView.
Abstract Multi‐restart metaheuristics can be highly effective for complex optimization problems, yet their performance depends critically on how restarts and algorithmic parameters are selected. This paper introduces a reinforcement learning approach for managing restart‐level decisions and parameter configurations in the UES–CMA‐ES hybrid ...
Antonio Bolufé‐Röhler, Bowen Xu
wiley   +1 more source

Multimodal metaphors in advertising

, 2022
1) Metafora yra teiginys, kad vienas dalykas yra kitas, kad tai nėra tiesiogine prasmė. Metaforoje sakiniams sujungti nenaudojami tokie žodžiai kaip „lyg“ arba „kaip”(Kennedy, 1983: 482), 2) Multimodalinė metafora, sudaryta iš kelių modalumo sričių, tokių kaip vizualinis ir žodinis arba vaizdinis ir girdimas, tai yra atvaizdavimas arba maišymas.
openaire   +1 more source

Telling Stories of and with the Body: Artistic Tattoos Overwriting Breast Cancer Scars

Journal of Sociolinguistics, EarlyView.
ABSTRACT Following recent advances in sociocultural linguistics on body semiosis, this paper analyses artistic tattoos over breast cancer scars as embodied communicative practices inscribing narratives of self. After sketching the ways in which sociolinguistics and the medical humanities conceptualise narratives of different kinds, we investigate the ...
Isabelle Buchstaller, Daniela Vasconcellos da Silva   +1 more
wiley   +1 more source

Rethinking classical translation models in audiovisual translation: evidence from metaphor translation in chinese documentary subtitling

Texto Digital
This study evaluates the applicability of Classical Translation Models (CTMs) specifically Newmark’s (1988) procedures and Vinay and Darbelnet’s (1995) direct and oblique models within Audiovisual Translation (AVT).
Yujie Cai, Sharmini Abdullah
doaj   +1 more source