Results 291 to 300 of about 24,901,563 (327)
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Store brand and national brand promotion attitudes antecedents
Journal of Business Research, 2011Pablo FarÃas +2 more
exaly
Private label positioning: Quality versus feature differentiation from the national brand
Journal of Retailing, 2006Anne T Coughlan
exaly
National versus private brand: A regulatory focus perspective
Journal of Retailing and Consumer Services, 2020Trang Tran +2 more
exaly
Measuring National Brands' Equity over Store Brands
Review of Marketing Science, 2003Raj Sethuraman
exaly
The Nature and Benefits of National Brand/Private Label Competition
Review of Industrial Organization, 2004Robert L Steiner
exaly