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Is product innovation as effective for private labels as it is for national brands?
, 2012Carmen Abril, Mercedes Martos-Partal
semanticscholar +1 more source
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
, 2010J. Steenkamp +2 more
semanticscholar +1 more source
The Defining Purposes of Nation Branding and Nation Branding Activities
2021openaire +1 more source
Private and national brand consumers' images of fashion stores
Journal of Product and Brand Management, 2013Shaked Gilboa +2 more
exaly
Strategic brand alliances: implications of ingredient branding for national and private label brands
Journal of Product and Brand Management, 2000Rajiv Vaidyanathan
exaly
Perceptual categorization of private labels and national brands
, 2009M. Nenycz-Thiel, J. Romaniuk
semanticscholar +1 more source
Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?
Production and Operations Management, 2015Jun Ru, Ruixia Shi
exaly