Results 1 to 10 of about 19,153 (234)
Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising [PDF]
Frontiers in Psychology, 2023 This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo +11 more
doaj +2 more sources
Revista Interface TecnológicaNeuromarketing, a controversial field that integrates neuroscience and marketing principles, explores the mechanisms that influence consumer behavior. This systematic review examines the role of emotions and senses in consumer decision-making by drawing insights from 16 empirical studies that employ neuromarketing techniques.
Rodolfo Cordeiro +3 more
+7 more sources
USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
doaj +3 more sources
Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]
Frontiers in Psychology, 2022 Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu +10 more
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Propuesta de neuromarketing en valores Bancolombia [PDF]
, 2011 Actualmente el Marketing a desarrollado conjuntamente con las neurociencia una técnica llamada Neuromarketing, la cual explora el cerebro humano para resolver interrogantes que lleven a las organizaciones a conocer más a profundidad al ser humano, sus ...
Castaño Herrera, Catalina +1 more
core +2 more sources
, 2010 The topic of the work is new marketing disipline -- neuromarketing. In the first half there is description of functional magnetic resonance and electroencephalography and their use in neuromarketing. There are also basic principles of brain functions -- brain parts, the way the old brain communicates with the surroundings a importace of all human ...
Nufer, Gerd, Wallmeier, Miriam
+13 more sources
I DARE: IULM Dataset of Affective Responses [PDF]
Frontiers in Human NeuroscienceMarco Bilucaglia +11 more
doaj +2 more sources
Revista Facultad de Ciencias Económicas, 2023 Neuromarketing is an interdisciplinary field merging neuroscience and marketing, holds great promise for understanding consumer behaviour. This paper provides a concise overview of the historical foundations of neuromarketing, the brain areas that affect decision-making, and major techniques or methodologies to measure brain responses to marketing ...
Alexander Varón Sandoval +2 more
+6 more sources
REVISTA GEN, 2022 The concept of neuromarketing is emerging in recent years. It signifies the use of research on the brain in the managerial context. Gradually this concept gained popularity in academics as well as the practical world. Neuromarketing is an evolving interdisciplinary discipline that blends psychology, neuroscience, and economics.
Sanjay Karn, Prakash Chandra Rout
+5 more sources
Frontiers in Communication, 2021 Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo +9 more
doaj +1 more source