Results 1 to 10 of about 3,726 (139)

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising [PDF]

Frontiers in Psychology, 2023
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito, Margherita Zito   +11 more
doaj   +2 more sources

What Can Neuromarketing Tell Us about Food Packaging? [PDF]

Foods, 2020
Packaging is a powerful tool for brands, which can not only catch consumers’ attention but also influence their purchase decisions. The application of neuromarketing techniques to the study of food packaging has recently gained considerable popularity ...
Ingrit Moya, Jesús García-Madariaga, María-Francisca Blasco   +2 more
doaj   +2 more sources

Ventas al cliente final de la PYME comercial de la industria joyera en Guadalajara: Calidad en el servicio y Neuromarketing [PDF]

Mercados y Negocios, 2016
El conocimiento del neuromarketing, se puede considerar como el soporte en una estrategia para mejorar la calidad en el servicio de las PYMES. La investigación analizó la relación entre el neuromarketing y la calidad en el servicio en las ventas al ...
Jovanna Nathalie Cervantes Guzmán, Guillermo Vázquez Ávila, Francisco Javier Borbolla Elizondo   +2 more
doaj   +4 more sources

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]

Frontiers in Psychology, 2022
Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu, Zeren Zhu, Yuanqing Jin, Yuanqing Jin, Yushun Su, Yushun Su, Kan Jia, Chien-Liang Lin, Chien-Liang Lin, Xiaoxin Liu, Xiaoxin Liu   +10 more
doaj   +2 more sources

Limiting Aspects of Neuromarketing Research

Mednarodno Inovativno Poslovanje, 2019
Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.
Milica Slijepčević, Nevenka Popović Šević, Ivana Radojević   +2 more
doaj   +3 more sources

I DARE: IULM Dataset of Affective Responses [PDF]

Frontiers in Human Neuroscience
Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito, Alessandro Fici, Alessandro Fici, Chiara Casiraghi, Chiara Casiraghi, Fiamma Rivetti, Mara Bellati, Vincenzo Russo, Vincenzo Russo   +11 more
doaj   +2 more sources

From virtual reality to augmented reality: A neuromarketing perspective [PDF]

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +2 more sources

Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory

Frontiers in Communication, 2021
Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo, Vincenzo Russo, Laura E. Milani Marin, Alessandro Fici, Marco Bilucaglia, Riccardo Circi, Fiamma Rivetti, Mara Bellati, Margherita Zito, Margherita Zito   +9 more
doaj   +1 more source

What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline

Journal of Theoretical and Applied Electronic Commerce Research, 2023
The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh, Ibrahim Alhassan, Lama Khoshaim   +2 more
doaj   +1 more source

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Foods, 2021
Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo, Margherita Zito, Marco Bilucaglia, Riccardo Circi, Mara Bellati, Laura Emma Milani Marin, Elisabetta Catania, Giuseppe Licitra   +7 more
doaj   +1 more source