Assessing functional impulsivity using functional near-infrared spectroscopy. [PDF]
Front Neuroergon, 2023 Nakazawa K +5 more
europepmc +1 more source
Reconsidering the concept of ‘dual-use’ in the context of neuroscience research [PDF]
, 2014 Commentaire / CommentaryLe concept de « double usage » réfère habituellement aux recherches ayant des applications à la fois civiles (par exemple, thérapeutiques) et militaires.
Voarino, Nathalie
core +2 more sources
El papel de la investigación de mercados frente a la no racionalidad del consumidor [PDF]
, 2014 Uno de los principios básicos de la teoría del consumidor en economía, consiste en que las personas toman decisiones racionales sobre su consumo, teniendo en cuenta la información que entrega el mercado.
Bermúdez Herrera, Tanya Melissa
core
Neuromarketing Neuromarketing y el estudio del consumidor [PDF]
, 2019 Los estudios realizados sobre el neuromarketing han dado sus resultados, presentando así un análisis detallado del neuromarketing y el estudio del consumidor. El presente seminario de graduación tiene como objetivo principal analizar la importancia del neuromarketing en el estudio del consumidor, determinando el concepto del marketing y el concepto de ...
openaire
Unraveling neural pathways of political engagement: bridging neuromarketing and political science for understanding voter behavior and political leader perception. [PDF]
Front Hum Neurosci, 2023 Çakar T, Filiz G.
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EEG Signal Processing Techniques and Applications. [PDF]
Sensors (Basel), 2023 Zhao Y, He F, Guo Y.
europepmc +1 more source
A hybrid neuromarketing approach exploiting EEG graph signal processing and gaze dynamic patterning. [PDF]
Brain InformKalaganis FP +5 more
europepmc +1 more source
Neural Signatures of Emotion: EEG-based Insights into Love and Excitement in Advertising. [PDF]
Ann NeurosciTs S, Gupta SK, Laishram L.
europepmc +1 more source
Neuro-insights: a systematic review of neuromarketing perspectives across consumer buying stages. [PDF]
Front NeuroergonGupta R, Kapoor AP, Verma HV.
europepmc +1 more source
Editorial: Machine-learning/deep-learning methods in neuromarketing and consumer neuroscience. [PDF]
Front Hum NeurosciBilucaglia M +5 more
europepmc +1 more source