Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda. [PDF]
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The Sample Size Matters: To What Extent the Participant Reduction Affects the Outcomes of a Neuroscientific Research. A Case-Study in Neuromarketing Field [PDF]
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Systematic Review and Future Direction of Neuro-Tourism Research. [PDF]
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Assessing the Emotional Response in Social Communication: The Role of Neuromarketing [PDF]
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EMOEYE: DEEP LEARNING ALGORITHM FOR EMOTION DETECTION IN EYE-TRACKING AND BIOMETRICS DATA
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Machine learning-based viewers' preference prediction on social awareness advertisements using EEG. [PDF]
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RNeuMark: A Riemannian EEG Analysis Framework for Neuromarketing. [PDF]
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Analysis of consumer purchase intentions using functional near-infrared spectroscopy(fNIRS): A neuromarketing study on the aesthetic packaging of Korean red ginseng products. [PDF]
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Neuroscientific Analysis of Logo Design: Implications for Luxury Brand Marketing. [PDF]
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