Results 171 to 180 of about 19,153 (234)

Neuromarketing: beyond branding [PDF]

The Lancet Neurology, 2004
openaire   +2 more sources

A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR

, 2018
Ubaldo Cuesta Cambra, Luz Martínez Martínez, José Ignacio Manrique Niño   +2 more
openalex   +1 more source

Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking. [PDF]

Behav Sci (Basel)
Šola HM, Qureshi FH, Khawaja S.
europepmc   +1 more source

Neuromarteking: Conocer al Cliente por sus Percepciones (Neuromarketing: know customers through their perceptions)

, 2010
María Virginia Baptista, María del Fátima León, César Carbache Mora   +2 more
openalex   +1 more source

The Power of Time: Editorial on the Advantages of Electroencephalography (EEG) and Event-Related Potentials (ERPs) in Affective and Cognitive Neuroscience. [PDF]

Brain Sci
Walla P.
europepmc   +1 more source

Investigación Neuromarketing

, 2014
En este trabajo se aborda una investigación sobre la evolución del neuromarketing y su aplicación. Para ello hemos elegido una herramienta, llamada Sociograph y las hemos aplicado frente a un estímulo para hallar los niveles de emoción y atención. Elegimos un discurso político y ver la influencia que juega la música en dichos niveles.
openaire   +1 more source

Authentication response to a tourist attraction video: Neuromarketing insights

Светлана Степченкова, Andrei Kirilenko, Yeonseo Jo   +2 more
openalex   +1 more source

An Overview to Neuromarketing Research Methods

, 2019
Urszula Garczarek-Bąk
openalex   +1 more source

Exploring the Untapped Potential of Neuromarketing in Online Learning: Implications and Challenges for the Higher Education Sector in Europe. [PDF]

Behav Sci (Basel)
Šola HM, Qureshi FH, Khawaja S.
europepmc   +1 more source

The influence of sonic logos in television advertisements : a neuromarketing perspective

, 2015
Izel Alet Vorster
openalex   +1 more source