Results 11 to 20 of about 18,116 (209)

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising [PDF]

Frontiers in Psychology, 2023
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito, Margherita Zito   +11 more
doaj   +2 more sources

From virtual reality to augmented reality: A neuromarketing perspective [PDF]

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +4 more sources

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]

Frontiers in Psychology, 2022
Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu, Zeren Zhu, Yuanqing Jin, Yuanqing Jin, Yushun Su, Yushun Su, Kan Jia, Chien-Liang Lin, Chien-Liang Lin, Xiaoxin Liu, Xiaoxin Liu   +10 more
doaj   +2 more sources

El uso del neuromarketing y del marketing sensorial en los eventos: un estudio de caso [PDF]

, 1970
[Resumen] A partir de las últimas décadas del pasado siglo se han implementado diversas técnicas de marketing derivadas de estudios realizados en diferentes áreas del conocimiento, como la psicología o la neurociencia.
Alberto Guerra Serrano, Flávia Gomes-Franco e Silva   +1 more
openalex   +5 more sources

I DARE: IULM Dataset of Affective Responses [PDF]

Frontiers in Human Neuroscience
Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito, Alessandro Fici, Alessandro Fici, Chiara Casiraghi, Chiara Casiraghi, Fiamma Rivetti, Mara Bellati, Vincenzo Russo, Vincenzo Russo   +11 more
doaj   +2 more sources

Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory

Frontiers in Communication, 2021
Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo, Vincenzo Russo, Laura E. Milani Marin, Alessandro Fici, Marco Bilucaglia, Riccardo Circi, Fiamma Rivetti, Mara Bellati, Margherita Zito, Margherita Zito   +9 more
doaj   +1 more source

What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline

Journal of Theoretical and Applied Electronic Commerce Research, 2023
The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh, Ibrahim Alhassan, Lama Khoshaim   +2 more
doaj   +1 more source

DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing

Frontiers in Human Neuroscience, 2023
There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim, Itamar Golan, Sharon Yefet, Dino J. Levy, Dino J. Levy   +4 more
doaj   +1 more source

Dairy Products with Certification Marks: The Role of Territoriality and Safety Perception on Intention to Buy

Foods, 2021
Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo, Margherita Zito, Marco Bilucaglia, Riccardo Circi, Mara Bellati, Laura Emma Milani Marin, Elisabetta Catania, Giuseppe Licitra   +7 more
doaj   +1 more source

Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]

SHS Web of Conferences, 2019
The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena, Neskuba Tetiana, Aleksandrova Olena, Mkrtychyan Olena   +3 more
doaj   +1 more source