Results 11 to 20 of about 3,795 (206)
NEUROMARKETING IN MARKET RESEARCH [PDF]
Interdisciplinary Description of Complex Systems, 2016 Neuromarketing is a fairly new discipline that combines behavioural psychology, economics and consumer neuroscience. With the help of different techniques, such as functional magnetic resonance, electroencephalography, positron emission tomography, eye ...
Dijana Ćosić
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Neuromarketing - An Opportunity or a Threat? Neuromarketing - An Opportunity or a Threat? [PDF]
Communications, 2017 The reason of neuromarketing use lies in an attempt to understand consumer behaviour and motivation to make a purchase of certain product. This method is based on the assumption that the purchase decisions is largely influenced by emotions.
Margareta Nadanyiova
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DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
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Neuroethics of neuromarketing [PDF]
Journal of Consumer Behaviour, 2008 Abstract Neuromarketing is upon us. Companies are springing up to offer their clients brain‐based information about consumer preferences, purporting to bypass focus groups and other marketing research techniques on the premise that directly peering into a consumer's brain while viewing products or brands is a much better predictor of consumer ...
Peter B. Reiner +3 more
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THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
Сучасний стан наукових досліджень та технологій в промисловості, 2020 The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
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Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets
Emerging Science Journal, 2021 The presented paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this
Kateřina Bočková +2 more
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USE OF NEUROMARKETING TOOLS DURING THE PANDEMIC
Three Seas Economic Journal, 2022 This work determines the current state of research and its results in the field of neuromarketing and artificial intelligence, the attitude and awareness of society to the concepts, results, advantages and disadvantages.
Tetiana Yanchuk, Olga Fedchenko
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Situation of Neuromarketing Consulting in Spain [PDF]
Frontiers in Psychology, 2020 The latest research in Spain indicates that the most advanced neuromarketing consulting companies in the sector are those that have been able to innovate in the development of their own technologies and methodologies. Despite their reduced volume of business compared to total investment in marketing and market research in our country, there are signs ...
Núñez Cansado, María Ángeles +2 more
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Anàlisi: Quaderns de Comunicació i Cultura, 2016 Una de las cuestiones recurrentes en publicidad está relacionada con la eficacia de la misma. En ocasiones, se mencionan los premios de publicidad obtenidos por los spots en festivales como medida de éxito. Sin embargo, los procesos psíquicos de atención
Alejandro Tapia Frade +2 more
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