Results 11 to 20 of about 16,259 (188)

Neuroselling: applying neuroscience to selling for a new business perspective. An analysis on teleshopping advertising [PDF]

Frontiers in Psychology, 2023
This paper presents an innovative research project that aims to study the emotional factors influencing decision-making elicited by infomercials, a powerful sales technique that uses emotional communication to engage viewers, capture attention, and build
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Chiara Casiraghi, Simone Chiarelli, Martina Columbano, Alessandro Fici, Fiamma Rivetti, Cristina Rossi, Riccardo Valesi, Margherita Zito, Margherita Zito   +11 more
doaj   +2 more sources

Bibliometric-Based Evaluation of the Neuromarketing Research Trend: 2010–2021 [PDF]

Frontiers in Psychology, 2022
Neuromarketing has become a new and important topic in the field of marketing in recent years. Consumer behavior research has received increasing attention.
Zeren Zhu, Zeren Zhu, Yuanqing Jin, Yuanqing Jin, Yushun Su, Yushun Su, Kan Jia, Chien-Liang Lin, Chien-Liang Lin, Xiaoxin Liu, Xiaoxin Liu   +10 more
doaj   +2 more sources

Neuromarketing [PDF]

, 2010
The topic of the work is new marketing disipline -- neuromarketing. In the first half there is description of functional magnetic resonance and electroencephalography and their use in neuromarketing. There are also basic principles of brain functions -- brain parts, the way the old brain communicates with the surroundings a importace of all human ...
Nufer, Gerd, Wallmeier, Miriam
  +13 more sources

I DARE: IULM Dataset of Affective Responses [PDF]

Frontiers in Human Neuroscience
Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito, Alessandro Fici, Alessandro Fici, Chiara Casiraghi, Chiara Casiraghi, Fiamma Rivetti, Mara Bellati, Vincenzo Russo, Vincenzo Russo   +11 more
doaj   +2 more sources

Neuromarketing

Revista Facultad de Ciencias Económicas, 2023
Neuromarketing is an interdisciplinary field merging neuroscience and marketing, holds great promise for understanding consumer behaviour. This paper provides a concise overview of the historical foundations of neuromarketing, the brain areas that affect decision-making, and major techniques or methodologies to measure brain responses to marketing ...
Alexander Varón Sandoval, Pedro Juan Martín Castejón, Lizeth Carolina Zapata Castillo   +2 more
  +6 more sources

Neuromarketing

REVISTA GEN, 2022
The concept of neuromarketing is emerging in recent years. It signifies the use of research on the brain in the managerial context. Gradually this concept gained popularity in academics as well as the practical world. Neuromarketing is an evolving interdisciplinary discipline that blends psychology, neuroscience, and economics.
Sanjay Karn, Prakash Chandra Rout
  +5 more sources

From virtual reality to augmented reality: A neuromarketing perspective [PDF]

Frontiers in Psychology, 2022
Vincenzo Russo, Vincenzo Russo, Marco Bilucaglia, Marco Bilucaglia, Margherita Zito, Margherita Zito   +5 more
doaj   +2 more sources

Strategic Communication and Neuromarketing in the Fisheries Sector: Generating Ideas From the Territory

Frontiers in Communication, 2021
Background: Globalization and technological progress has changed the relationships among fisheries, society and markets. The industrial primacy has led, among others, to the marginalization of fishermen and the deletion of local culture.
Vincenzo Russo, Vincenzo Russo, Laura E. Milani Marin, Alessandro Fici, Marco Bilucaglia, Riccardo Circi, Fiamma Rivetti, Mara Bellati, Margherita Zito, Margherita Zito   +9 more
doaj   +1 more source

What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline

Journal of Theoretical and Applied Electronic Commerce Research, 2023
The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh, Ibrahim Alhassan, Lama Khoshaim   +2 more
doaj   +1 more source

Neuromarketing [PDF]

Revista Interface Tecnológica
Neuromarketing, a controversial field that integrates neuroscience and marketing principles, explores the mechanisms that influence consumer behavior. This systematic review examines the role of emotions and senses in consumer decision-making by drawing insights from 16 empirical studies that employ neuromarketing techniques.
Rodolfo Cordeiro, Ana Reis, Bruno Morgado Ferreira, Lara Mendes Bacalhau   +3 more
  +5 more sources