Results 11 to 20 of about 19,153 (234)
From virtual reality to augmented reality: A neuromarketing perspective [PDF]
Frontiers in Psychology, 2022 Vincenzo Russo +5 more
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What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline
Journal of Theoretical and Applied Electronic Commerce Research, 2023 The neuromarketing phenomenon has led to a makeover in the marketing area, and its application in the business world has generated a better insight into understanding diverse consumer behavior.
Prakash Singh +2 more
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DeePay: deep learning decodes EEG to predict consumer’s willingness to pay for neuromarketing
Frontiers in Human Neuroscience, 2023 There is an increasing demand within consumer-neuroscience (or neuromarketing) for objective neural measures to quantify consumers’ subjective valuations and predict responses to marketing campaigns.
Adam Hakim +4 more
doaj +1 more source
Foods, 2021 Over the years, the territorial origins of agri-food products have become a consolidated marketing model which stand as an alternative to mass production.
Vincenzo Russo +7 more
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Implementation of innovative marketing technologies for higher efficiency of the marketing communication complex [PDF]
SHS Web of Conferences, 2019 The authors analyzed the basic trends in development of marketing communications in Ukraine and defined efficient innovating marketing methods, one of which is neuromarketing.
Syvolovska Olena +3 more
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Digital Marketing for Sustainable Growth: Business Models and Online Campaigns Using Sustainable Strategies [PDF]
, 2020 t: In recent years, digital marketing has transformed the way in which companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the Internet has given rise to ...
Palos Sánchez, Pedro Ramiro +2 more
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THEORETICAL AND PRACTICAL ASPECTS OF INTRODUCING INNOVATIONS IN THE ENTERPRISE'S MARKETING ACTIVITY
Сучасний стан наукових досліджень та технологій в промисловості, 2020 The subject of this study is a new direction in the marketing activities of the enterprise - neuromarketing, which uses the latest developments in the field of psychology, neurobiology and behavioral economics in the analysis of consumer behavior.
Liudmyla Sokolova +2 more
doaj +1 more source
Job Assessment Through Bioelectrical Measures: A Neuromanagement Perspective
Frontiers in Psychology, 2021 During recruitment, human resource departments face two challenges: finding the right people for the job and attracting talent. Therefore, the hiring process requires both the ability to communicate a good company brand image and to understand the ...
Margherita Zito +9 more
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